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How audience research impacts on media businesses: Examples from the field

How audience research impacts on media businesses: Examples from the field. Investing in independent media around the world providing the news, information and debate that people need to build free, thriving societies. 37 West 20th Street, Suite 801, New York, NY 10011, USA

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How audience research impacts on media businesses: Examples from the field

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  1. How audience research impacts on media businesses: Examples from the field Investing in independent mediaaround the world providing the news, information and debate that people need to build free, thriving societies. 37 West 20th Street, Suite 801, New York, NY 10011, USA Phone: 1.212.807.1304 Fax: 1.212.807.0540 Salvatorska 10, 11000 Prague 1, Czech Republic Phone: 420.224.312.832 Fax: 420.224.315.419 www.mdif.org

  2. Founded in 1995 Total financing and technical assistance: €104m

  3. KBR68H, Indonesia KBR68H, Indonesia Radio network of more than 1,000 radio stations. Provides news to more than 22 million people.

  4. Malaysiakini.com, Malaysia No.1 news website in country. 40 million pageviews/month. High-impact objective reporting, particularly during elections. Malaysiakini, Malaysia

  5. Revenue growth following audience research

  6. Tula Novosti, Russia

  7. TV Vijesti, Montenegro

  8. Audience share development • Audience share: 20% • Market share (incl. Belgrade part): 25% • Power ratio: 123%

  9. Thank you Peter Whitehead, Director of Communications peter.whitehead@mdif.org 37 West 20th Street, Suite 801, New York, NY 10011, USA Phone: 1.212.807.1304 Fax: 1.212.807.0540 Salvatorska 10, 11000 Prague 1, Czech Republic Phone: 420.224.312.832 Fax: 420.224.315.419 www.mdif.org

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