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Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce

Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce. Darian Rodriguez Heyman. Dave Boyce. Social Media Campaigns. Planning Selecting Tools Selling to Management Measurement. Definition of Engagement.

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Social Media for Non- Profits Darian Heyman -Rodriguez Dave Boyce

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  1. Social Media for Non-Profits DarianHeyman-Rodriguez Dave Boyce

  2. Darian Rodriguez Heyman Dave Boyce

  3. Social Media Campaigns • Planning • Selecting Tools • Selling to Management • Measurement

  4. Definition of Engagement A reciprocal contract between two entities whereby each gives and receives over time

  5. Calendar = Commitment

  6. Social Media Campaigns • Planning • Selecting Tools • Selling to Management • Measurement

  7. Must-have Social Media • Facebook • Twitter • LinkedIn • Social Giving Platform

  8. Nice-to-have Social Tools

  9. Social Media Campaigns • Planning • Selecting Tools • Selling to Management • Measurement

  10. Social Media Campaigns • Planning • Selecting Tools • Selling to Management • Measurement

  11. How to Measure a Campaign The Main Metrics to Follow Supporters Donors Dollars Effort

  12. How to Set-up and Run Tests Define Test Audience Define Test Messages Run Small Test via Email, Facebook, Twitter, LinkedIn Analyze Results (O.R./CTR/Traffic/Shares/Donations/) Optimize. Test Again. Scale. Repeat.

  13. Thank You!

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