GM Premium Program Real Time Loan Leads Thursday, March 20th, 2014

1. GM Premium ProgramReal Time Loan LeadsThursday, March 20th, 2014

2. Agenda • Goal • Program Success • Premium Program Overview • Real Time Loan Leads • Free Program Tools • Credit Union Integration • How to Enroll • Contact information

3. Goal

4. Goal Drive Loans to Credit Unions!

5. Program Success

6. Credit Union Participation Over 3,600 credit unions support one or more IIA programs! Credit Unions

7. Program to Date IIA Stats Credit Unions

8. Credit Union VPP Performance Sales by Model Top Sellers Credit Union 83.6% Conquest SOURCE: Everest owner database

9. Program/Industry Highlights • February 2014 - best IIA GM sales month since 2009 • Up 80% from prior year • Chevrolet, Buick, GMC sold 2.6 Million vehicles in 2013 • 2014 U.S. industry forecast by NADA to be 16.4 million • Enhanced Bigger, Better, Simpler program launched in October 2013 • More loans written by credit unions!

10. GM Premium Highlights • 90 Premium credit union enrollments since September launch! • Over 42% increase in year over year GM sales since loan lead launch! • Premium CUs sales as a percent of members over 25% better than Standard CUs • Focus will be signing up or upgrading credit unions to the GM Premium Level • Standard level is no longer offered

11. Award Winning Program 2009 CU Journal’s Innovation of the Year Award 2012 NCUF Herb Wegner Memorial Award for Outstanding Program “Rarely has the Awards and Nominating Committee collective scored a program so high,” said NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the numbers that support Invest in America’s efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.” - Watch Award video filmed by CUNA about IIA – IIA Video Source - National Credit Union Foundation

12. Premium Program Overview

13. Credit Union Member Discount from GM • Eligible credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price . The Credit Union Member Discount from GM can be combined with most current incentives to save even more. • Fixed price, non-negotiable • Not compatible with subvented rate financing

14. Enhanced Program October 2013 launch

15. Bigger Simpler Better

16. GM Premium Level Benefits • Credit Union Member Discount from GM – not compatible with subvented rates • Employee Pricing for credit union employees that own a non-GM make vehicle • Loan links on GM microsite • Custom inserts and take ones • Custom size web banners • Lobby Posters • Newsletter articles and email copy • Email templates • Social media content • Weekly summary of member activity Plus, Real-Time Loan Leads!

17. GM Premium Marketing Requirements

18. Real Time Loan Leads

19. How it Works • Credit unions integrate the Credit Union Member Discount from GM into their marketing and auto lending programs • Credit unions manage their members and control the deal • The loan is the credit unions to own and requires proactive member engagement • Auto financing is a big profit center for dealers

20. How It Works

21. Real-Time Auto Email

22. Free Program Tools

23. Real Time Contacts Provide accurate contact information for loan leads!

24. Loan Link • Credit unions can now easily provide their loan link to IIA! • Provides easy access to your loan app or loan page • Drive more auto loans to your credit union • Use your scorecard to provide your loan link

25. Marketing Resources Custom Inserts Custom Size Banners • Free ready-to use marketing materials including: • Customization and Campaign Execution Services Available • Monthly Newsletter • Frontline Staff Update • National Program Support

26. GM Premium – Custom Insert • Variable Fields • Credit union name • Credit union URL to direct members where to apply for loans • Credit union logo • Loan rate • Web disclaimer

27. Best Practices Navigant CU - RI

28. Credit Union Integration

29. Credit Union Integration • Prominently display the GM marketing materials in your lobbies • Utilize custom statement inserts/take ones • Prominently display the custom size GM web banners that links to the GM member discount page • Publish a GM discount article in credit union’s newsletter/e-newsletter • Use the poster or customized take one and incorporate into your new membership packets and SEG communications • Email your credit union members raising awareness of the GM discount • Develop a process with your indirect lending activity

30. How to Enroll

31. Partner Center Home Page http://www.lovemycreditunion.org/Partner-Center-145.html

32. GM Enrollment

33. Revised Enrollment Form

34. Contact Information

35. Contact Information Please contact your National Business Consultant with questions/feedback. Leslie Norush, National Business Consultant(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x 542 Colleen Meek, Senior National Business Consultant (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wyoming)800.262.6285 x 530 Curt Belaney, National Business Consultant (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x 543 Bob Bearden, National Business Consultant(California, Nevada, Montana, North Dakota, South Dakota)800.262.6285 x 751 Crissandra Fry, National Business Consultant(Oregon, Washington)800.262.6285 x 549 Inside Sales Jackie Adamson, National Business Consultant 800-262-6285 x 584 Gary Siegel, National Business Consultant 800-262-6285 x 586 Drew Cook CU Solutions Group Direct: 734-793-4273 Drew.Cook@cusolutionsgroup.com