How to Concept Test Your Branding

1. How to Concept Test Your Branding

2. Test to evaluate your branding – The sample you choose to check your branding has to be reflective of the expected consumer base. Otherwise, the data you get from the study would be worthless. When the company is just reaching teens, there's no benefit to the selection of seniors.

3. Enough statistics to make the study worth it – not everybody feels the same thing. A tiny study raises the probability that you may get a fluke outcome that may not reflect the views of your target audience. The more people you speak to, the stronger.

4. The ability to participate in meaningful conversation – you need more from your listeners than 'yes' or 'no.' You need to approach them in a manner that helps you to pose questions, dig at their responses, and actually consider what they're feeling.

5. Traditionally, companies have used in-person concept research. Nevertheless, this is costly and time-consuming and thus limits itself to fewer viewers. It raises the probability that the audience will not be served by the study.

6. Join Suzy, an online customer insights channel that links companies directly to their target market. Traditionally, businesses have used in-person concept testing. However, this is expensive and time-consuming, and consequently, it lends itself to smaller audiences. This increases the chances that the test will not represent your audience.

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