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Why the first Wave of Business Intelligence failed

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Why the first Wave of Business Intelligence failed

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    1. Richard Soundy IQ Evangelist September 2009 Why the first Wave of Business Intelligence failed

    2. What was or is the First Wave This was Data Warehousing Complex, large systems Maybe too complex... Now it is Business Intelligence A very wide set of systems Reporting Servers Historical Servers Analytical Servers ... Data Warehousing

    3. So why were there problems?

    4. Filling the “Analytics Gap”

    5. Technology Problem: Mixed Environments

    6. What does our customers face ?What does our customers face ?

    7. Modern operational BI platform requirements The architecture must be designed to : Integrate into business processes and organizations, creating interactions between Business Intelligence and Transactional processes Produce a consolidated picture of the business (master data, ODS, physical/virtual data marts, pre-built cubes, …), integrating the archive of detailed historical data Shorten latency between transactional and analytical worlds To face the requirements, what do have to provide ?To face the requirements, what do have to provide ?

    8. How to solve the Problem – Tool Selection The Management Tool Probably the most important tool for planning and operation The Design Tool Not just for the data modelling But also Process Planning/Modelling And (ultimately) Enterprise Architecture Modelling The “Platform” The Database, designed for an Analytics Environment Planning, planning, planning...

    10. CUSTOMER SUCCESS STORY

    11. CUSTOMER SUCCESS

    12. Fortis Bank

    13. “We are using Sybase IQ to support an enormous volume of calculations using many criteria. Sybase IQ allows us to archive and retrieve huge volumes of data online, which will allow us to have a much more accurate picture of how risk profiles evolve.” Emmanuel Hulin, Project Manager, BNP Paribas BNP PARIBAS

    14. EXPERIAN INTEGRATED MARKETING: Delivering information and insight as a service Experian integrated Marketing (EIM), an Experian company, is a customer intelligence specialist that designs, builds and operates high performance customer data environments that link complex internal and external data sources to build a rich picture of customer behaviour. EIM’s key competitive advantage is that it does this at speed, because of its powerful combination of strategic thinking, a configurable direct marketing platform, precision analytics and exceptional processing capability. Aberdeen Group conducted customer intelligence research on over 800 companies throughout 2005 and 2006. Its award to BSkyB is in recognition of the entertainment company's effective use of EIM’s marketing database technology to transform customer intelligence into measurable business benefits. Through its work with EIM, BSkyB:- achieved its target goal of eight million customers by the end of 2005 increased campaign deployments speeds by 50 per cent significantly reduced multi-channel marketing campaign costs

    15. YAPI KREDI - Turkey

    16. It can be done... (it has been done)... Get the scope of the initial project right Consider the future projects (phases) in the initial design Select the correct tools and processes Phase the implementation process Test then deploy Utilize what was learnt from the first phase in the next phases

    17. Any Questions

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