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Organic ways Google provide to promote your business..
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1. Set Up Google+ Business Listings for Visibility • Google My Business is the important Google+ feature, especially if your business has a local presence. • Google+ business listing increase your visibility on local and mobile search, and it also allows potential customers to call you, get directions to your business on Google Maps and check out your verified business website.
2. Use Circles to Segment Connections • Google+ Circles are an effective way to create subsets of people you’re connected to and share content and updates selectively with them. • You can create circles based on friends, customers, business partners or influencers you follow. • This helps you segment your updates to particular audiences and their interests.
3. Create and Join Communities to Network • Google+ Communities enable you to organize groups of people around a topic of conversation or a cause. • Communities are a way to connect with like-minded people. • You can use communities to recruit and connect with passionate advocates of your products or your cause. • Or you could create a community around a passion or topic of interest, like a football club, a movie franchise, Star Wars community which is one of the popular.
4. Start Collections to Categorize Content • Google+ Collections are a unique way to group your posts by topic. • This feature allows you to categorize the content you share on Google+. • “Posts in collections you follow will appear in your Home stream, with a link to easily jump right into the collection so you can get to similar content from that author.”
5. Broadcast Hangouts to Engage With Followers • Hangouts are used by businesspeople, politicians, book authors and anyone who wants to connect to an audience in a more authentic fashion. • For your business, hangouts are a great way to create and promote events, such as product or book launches, Q&A sessions, conversations on a topic of interest to your audience. • You can also use them for videoconferencing to connect to people across the world
6. Share Google Photos to Tell Stories • The best part of Google Photos is that it offers unlimited photo and video cloud storage, and apps for Android, iOS and desktop browsers. • It stores high-resolution photos and can automatically categorize your photos into People, Places and Things.
Best Time & Days to Post on Google+ • Google Plus users tend to be most active on the site on weekday mornings. • Thus, the best time to post is 9 am to 11 am weekdays, with Wednesday being the best day of all. • Weekdays from Monday to Friday seems to be best to post on Google+.