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Promoting Business Relationships

Promoting Business Relationships. Benefits of the relationship in terms of your business. Introduce the Business. Introduce the Business. A leading Thai gourmet coffee manufacturer Supply products to the food services industry and many leading local department stores and supermarkets

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Promoting Business Relationships

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  1. Promoting Business Relationships Benefits of the relationship in terms of your business

  2. Introduce the Business

  3. Introduce the Business • A leading Thai gourmet coffee manufacturer • Supply products to the food services industry and many leading local department stores and supermarkets • Offer a complete package of coffee, coffee equipment, technical after sales service and quality coffee products to the food services industry

  4. Types of Network to be Established

  5. Types of Network/Contacts to be Established As a new company, we need the following networks: • Experts in roast and ground coffee industry • Professional consultant in F&B businesses • Trade or professional associations

  6. Benefits of the Relationship

  7. Benefits of the Relationship • Referrals • Useful information and ideas • Career advice and support • New business opportunities • Further networking possibilities • Information about customers • Information about competitors

  8. Shared Vision & Mission With business partners

  9. Shared Vision & Mission • To be the leading manufacturer of roast and ground gourmet coffee in Australia • To be a major exporter in established international market • To be the coffee brand that stands for 'Best-Value-For-Your-Money' • To deliver the best of quality products and services to our customers at fair and affordable prices

  10. Evaluation

  11. Evaluation Methods for Promotional Activities • Questionnaires • Focus groups • Key – informant interviews • Observation (Feedback/Criticism)

  12. How to Use the Outcome of Evaluation for Future Improvement • Identify responses and information given by evaluation • Analyze data • Design an improvement plan

  13. End of presentation Thank you for your attention

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