August 17, 2010

1. August 17, 2010

2. Introduction • Numerous low-cost, community boards have been developed • Beagleboard • Beagleboard xM • Leopardboard • Hawkboard • Over 20,000 Beagleboards shipped alone • Provide a tremendous value by providing SW and HW evaluators a low cost evaluation environment • Provide ample development resource without over design which adds increasing cost • Platforms provide easy scalability between ARM9 and Cortex-A8 processors • Numerous options available to add functionality to boards as expansion is standard • By utilizing the open source community, evaluators can collaborate with thousands of other developers on numerous topics • Community based IRC Channels and Mailing lists allow users instant access to the community • Hardware is fully open source and provides an excellent board layout/schematic reference • The newest member of this family is Craneboard

3. Highlights of Craneboard • Value • Low cost development tool (<$200) based on 600MHz Sitara AM3517 Cortex-A8 processor • AM3517 Delivers additional functionality and integration not found on other Sitara processors including: • 3.3V I/O, DDR2 Memory, USB OTG PHY, 10/100 EMAC, CAN Bus • Hardware • Utilizes Via Channel Array package. • 0.8mm Routing; 4-layer PCB • Significantly lowers PCB cost and complexity • Power over Ethernet, Multiple power options, expansion, compatibility • Fully Open Source HW Design • Software • Fully Open Source Linux Board Support package (2.6.32) • Based on existing AM3517 Software • All software available via GIT • Arago File System • Flashing tool and board diagnostics • Support • Community based support model • Will leverage beagleboard.org • Maximizes community involvement • Utilizes existing infrastructure • IRC / Mailing Lists • Complete user documentation for quick start up

4. Craneboard Block Diagram AM3517 Cortex-A8 600MHz TV Out (CVBS) 256MB DDR2 256MB NAND uSD CAN TRX CAN Serial Power Control JTAG Expansion ENET PHY DVI-D DVI TX USB OTG USB USB PHY Voltage Regulators +12 VDC PMU TPS65910 POE or DC Power Option USB Power Option Users can power the board via USB, POE, or VDC

5. Craneboard Features

6. Craneboard Information • Available starting in October, 2010 • You will be able to purchase your Craneboard from: • Craneboard.org • Beagleboard.org • Numerous WW Distributors $199 MSRP

7. Why Craneboard? • The cranes' beauty and their spectacular mating dances have made them highly symbolic birds in many cultures with records dating back to ancient times. Crane mythology is widely spread and can be found in areas such as the Aegean, South Arabia, China, Korea, Japan and in the Native American cultures of North America. In northern Hokkaidō, the women of the Ainu people performed a crane dance that was captured in 1908 in a photograph by Arnold Genthe. In Korea, a crane dance has been performed in the courtyard of the Tongdosa Temple since the Silla Dynasty (646 CE). • In Mecca, in pre-Islamic South Arabia, Allāt, Uzza, and Manah were believed to be the three chief goddesses of Mecca, they were called the "three exalted cranes" (gharaniq, an obscure word on which 'crane' is the usual gloss). See The Satanic Verses for the best-known story regarding these three goddesses. • The Greek for crane is Γερανος (Geranos), which gives us the Cranesbill, or hardy geranium. The crane was a bird of omen. In the tale of Ibycus and the cranes, a thief attacked Ibycus (a poet of the 6th century BCE) and left him for dead. Ibycus called to a flock of passing cranes, who followed the attacker to a theater and hovered over him until, stricken with guilt, he confessed to the crime. • Pliny the Elder wrote that cranes would appoint one of their number to stand guard while they slept. The sentry would hold a stone in its claw, so that if it fell asleep it would drop the stone and waken. • Aristotle describes the migration of cranes in The History of Animals, adding an account of their fights with Pygmies as they wintered near the source of the Nile. He describes as untruthful an account that the crane carries a touchstone inside it that can be used to test for gold when vomited up. (This second story is not altogether implausible, as cranes might ingest appropriate gizzard stones in one locality and regurgitate them in a region where such stone is otherwise scarce) • And don’t forget The Karate Kid!

8. $199 MSRP The newest low-cost development tool from Texas Instruments Sitara Processors • Low-cost, Open Source development platform based on Sitara AM3517 Processor • 600MHz Cortex-A8 • Powerful 3D Graphics Accelerator • Integrated 10/100 Ethernet MAC, USB OTG PHY, CAN, and 3.3V I/O delivers differentiated peripheral set when compared to AM/DM37x (beagleboard) • 3 power options deliver portability options for mobile developers • DC, USB, POE • uSD, Serial, JTAG, Ethernet, DVI-D, USB, TV OUT, CAN, and Expansion ports • Leverages beagleboard.org community for collaboration, projects, and support • Up-sale opportunities on power supply and cables • Available October, 2010 from • Numerous Distributors (any authorized distributor can participate) • Craneboard.org • Mistralsolutions.com Orderable P/N: CRANE (for distributors only) Standard Pack Quantity/ Minimum Order Quantity: 5