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MSUM Planetarium

Round Out Your Education With The PlaneTUTORum. MSUM Planetarium. Elise Runberg Mary Gangl Justin Krueger. Limitless Possibilities. Round Out Your Education With The PlaneTUTORum. Executive Summary. MSUM Planetarium. Campaign Goals. Creative Strategy. Rationale. Situation Analysis.

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MSUM Planetarium

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  1. Round Out Your Education With The PlaneTUTORum MSUM Planetarium Elise Runberg Mary Gangl Justin Krueger

  2. Limitless Possibilities

  3. Round Out Your Education With The PlaneTUTORum

  4. Executive Summary

  5. MSUM Planetarium

  6. Campaign Goals

  7. Creative Strategy

  8. Rationale

  9. Situation Analysis Situation Analysis

  10. SWOT Analysis

  11. Planetarium Facebook Page

  12. PlaneTUTORum Facebook Page

  13. Facebook Page

  14. Research Plan

  15. Research Findings

  16. What would you suggest to make the planetarium more intriguing?  *More shows, cheaper rates *Don’t know = 2 *More advertising in family magazines or local women’s magazines *More publicity in monthly events *More events *Explain its best features and people will come *Nothing = 2 *More convenient show times *Better and more frequent advertising *of events. I walked by it every day but otherwise I’d never know what’s going on. *Better advertising

  17. Methodology

  18. Target Audience

  19. Campaign Goals

  20. Creative

  21. Radio Ad

  22. Slogan Round Out Your Education With The PlaneTUTORum

  23. Logo Limitless Possibilities

  24. Goals and Objectives

  25. Public Relations

  26. Campaign Goals

  27. Media Mix • Paid Media: Our radio ad which will be played on local radio stations, our print ad which will be in the advocate and local magazines, and finally our billboard which will be displayed electronically on MSUM campus and along I29n/s and I94e/w • Owned Media: Our Facebook page where we can advertise for free and word of mouth.

  28. Budget Understanding the Budget

  29. Round Out Your Education With The PlaneTUTORum

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