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Creating Differentiation in an overcrowded Telecom market place through Customer Centricity

Telecommunication Industry: Growth

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Creating Differentiation in an overcrowded Telecom market place through Customer Centricity

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    2. Telecommunication Industry: Growth & Trends

    3. Telecom Industry – Pain Points and Solutions

    6. Messaging With growing volumes, messaging will eventually become free Value added services through messaging will be offered as a differentiator, while simultaneously offering service providers the opportunity to maximize ad revenue Some examples of customer centric VAS: Location services Mobile shopping Appointment scheduling Content rich messages as an alternative to emails Mobile Social Networking

    7. GAIN INSIGHT INTO CUSTOMER PREFERENCES AND BEHAVIOR Customer data is often fragmented across multiple disparate systems, inhibiting your ability to gain a single, complete, and accurate view of the customer. Without such a comprehensive view, it's practically impossible to understand preferences, analyze behavior, or recommend relevant offers. INCREASE CUSTOMER SATISFACTION AND LOYALTY Providing excellence and efficiency in customer service is a key factor in raising customer satisfaction and building brand loyalty—especially in an environment where service offerings can be replicated by competitors. MAXIMIZE THE VALUE OF EACH CUSTOMER The key to growing Average Revenue Per User (ARPU) is to offer the right products or service bundles to the right customers at the right time. Enabling you to gain a clear picture of each customer, analyze individual customers, and maximize up-selling and cross-selling opportunities across all channels. GAIN INSIGHT INTO CUSTOMER PREFERENCES AND BEHAVIOR Customer data is often fragmented across multiple disparate systems, inhibiting your ability to gain a single, complete, and accurate view of the customer. Without such a comprehensive view, it's practically impossible to understand preferences, analyze behavior, or recommend relevant offers. INCREASE CUSTOMER SATISFACTION AND LOYALTY Providing excellence and efficiency in customer service is a key factor in raising customer satisfaction and building brand loyalty—especially in an environment where service offerings can be replicated by competitors. MAXIMIZE THE VALUE OF EACH CUSTOMER The key to growing Average Revenue Per User (ARPU) is to offer the right products or service bundles to the right customers at the right time. Enabling you to gain a clear picture of each customer, analyze individual customers, and maximize up-selling and cross-selling opportunities across all channels.

    8. Thank You

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