Customer Centricity Checklist

1. Customer Centricity Checklist Customer-Centricity ChecklistPurposeThe purpose of this tool is to provide a checklist for improving customer-centricity in yourorganization. Read the following best practices and start your initiative today!Best PracticesAsk yourself this question: Why would a customer return to do business with us? • RELIABILITY – do what you say you are going to do, and do it on-time. • RESPONSIVENESS – when an order is placed, move quickly to fulfill it. • FLEXIBILITY – respond to changes in market conditions and be open-minded. • PARTNERSHIP – partner with customers to deliver ‘solutions’ not products.Customer-Centricity Checklist Customer-Centric Strategies & Initiatives √ Completed1 ANALYZE DATA – Develop Customer-Centricity with CRM Enter Date2 OBSERVE – Develop a Marketing Analytics Process3 GATHER FEEDBACK – Customer Satisfaction Survey4 PROFILE – Customer Profile Template & Case Study Tool5 UNDERSTAND – Market Segmenting Targeting, Positioning6 PLAN INTERACTIONS – Key Account Planning Tool7 LISTEN – Successful Blogs Increase Customer Satisfaction8 CONSULT – Adopting Consultative Selling Report9 ALIGN – Marketing/Business Alignment Tool

2. 10 DELIVER – Ensure Brand Integrity with Portals11 COMMUNICATE – Competitive Website Analysis Tool12 MEASURE – Marketing Performance Measurement Tool 10 DELIVER – Ensure Brand Integrity with Portals11 COMMUNICATE – Competitive Website Analysis Tool12 MEASURE – Marketing Performance Measurement Tool