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50,000 transformed places 1 million people involved

50,000 transformed places 1 million people involved. The BBC and its partners will mobilise a million people to transform our landscape to create breathing places for people and wildlife

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50,000 transformed places 1 million people involved

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  1. 50,000 transformed places • 1 million people involved

  2. The BBC and its partners will mobilise a million people to transform our landscape to create breathing places for people and wildlife Gardens, school grounds, wild play areas for kids, community forests, business green spaces, roadsides, parks and green corridors linking these spaces together • It’s not about money and it’s not about votes. • It’s about action • The campaign will be fuelled by BBC programming across all networks and driven by a consortium of partners to leave a lasting legacy And in the process, significantly heightened awareness and understanding of nature A transformed landscape with a massive increase in sustainable, wildlife-friendly green space across the UK

  3. Why? Nature is under threat UK wildlife / biodiversity is struggling – climate change is already having an observable impact; habitats are shrinking Nature Conservation needs re-inventing Our partners agree that the nature conservation movement needs a new approach to meet the challenge – appealing to a broader range of people, simplifying its messages and uniting behind a ‘big idea’, emphasising the positive impact of individual actions Our audience is ready for this There is a huge latent audience interest in nature – and we’ve identified the right triggers and partners to involve a huge new audience in action The BBC charter commits us to ‘Building Public Value’ Our aim is to provide programmes and services that connect communities, bring people together and encourage participation to help build social cohesion … we need to think of our audiences not only as consumers but as members of a wider society to which we must contribute

  4. What is a Breathing Place? Why… - A space that people care for, for the benefit of wildlife and people - Anything from a small community space to a major landscape project What is nature-friendly? Three simple actions are involved: - Providing food - Providing shelter - Providing water A breathing places project or activity must: be intended to result in long term improvement to a space for the benefit of wildlife and people; be free of charge for volunteers to take part in or be run on a cost-recovery basis (but it may be sited within a paid for visitor attraction)

  5. Jun 06 Jun 07 Oct 07 Jan 08 Jun 08 09 Jan 07 Oct 06 Phase 2: Communal action: Scaling up existing partner activity Phase 3; Communal action: New Audiences, New Spaces Phase 4; Join it All Up Projects on database . . . . . . . . . . . . . . 2,000 . . . . 50,000 . 2,000 5,000 12,000 30,000 40,000 . . . . . . . . Summer Reading Challenge Springwatch survey Seed Gathering Nest boxes Tree planting and volunteering Nest boxes tbc Campaign activities which drive people to the projects BBC Flagship events BBC Flagship events tbc Co-branded partner events Workstream projects in schools and communities

  6. A steering group to define the high level objectives and outcomes of the campaign A BBC-led campaign delivery team to coordinate all aspects of campaign delivery, including liaison with external partners BBC-funded workstreams to mobilise and resource external partners 13 regional delivery teams to coordinate the effective delivery of the campaign across the UK A partnership stakeholder group for regular consultation, advice and information sharing Libraries to be key sources of information for members of the public and exciting plans for Summer Reading Challenge 2007. Partnership infrastructure

  7. There will be two workstreams funded by the BBC, focusing on engaging the following target groups in the campaign: Children and young people Communities and individuals Their core function will be to Provide professional expertise to the BBC in the shaping of the campaign To develop and deliver a campaign strategy for their target group To ensure effective communication with their sector To establish effective routes to funding for other organisations To coordinate their activity with the other workstream Workstreams

  8. Breathing Places Lottery Grants • A total of £5 million of lottery money has been ring fenced for Breathing Places • Springwatch announced the first £1million for existing wildlife community groups for their existing Breathing Place. Applications accepted until 26th July so not too late! • A further £4 million will be available during Autumnwatch in October 2006, which will be available to a wider group of new wildlife community groups, schools, libraries and people at work • Simple application process and UK- wide • Available to not-for-profit or constituted groups

  9. Website and database development Springwatch 2006 - Highlights • BBC2’s Springwatch attracted an audience of 4.4million on the first night • A record 12 million page impressions recorded on the Springwatch website • Springwatch on CBeebies attracted the highest ever viewing figures for the channel since its launch. • 100,000 Springwatch survey sightings • 220,000 people attended a Breathing Places event at 15 locations across the UK • 1500 partner events and projects on the Breathing Places database • 750,000 Breathing Places booklets distributed through libraries and at events

  10. Ways for the Public to take part in Breathing Places

  11. Tree planting Nest boxes Family library events Community nature reserves Nest boxes Urban, rural and garden projects Flagship events Oct 06 09 Jan 07 Jun 07 Oct 07 Jan 08 Jun 08 Public participation Animal Rescue Nature of Britain Network BBC1 Spring Watch Autumn watch Jimmy’s Wild Farm Greatest Garden Network BBC2 N of B 10’ opts Nations and Regions Animal Ark UK Local radio, regional TV, specially commissioned Nations content Nature’s Calendar CBBC CBBC Animal House Woman’s Hour Radio 4 Changing Places

  12. Autumnwatch with Bill Oddie 2006 • Key players in the Breathing Places campaign • Bill Oddie, Kate Humble and Simon King return – LIVE – with a new event for 2006. In a two week autumn extravaganza, they witness the beauty and the drama of a critical time for UK wildife. • BBC Two Monday – Thursday between October 2nd – 12th • Autmnwatch on CBeebies follows the success of Springwatch

  13. Autumnwatch- Seed Gathering Autumnwatch - Week One (2nd – 5th Oct) • Reflects first successful Breathing Places grants applications • Encourages audience to attend seed gathering events across the UK on the weekend 7/8th October (ties in with Tree Council Seed Gathering Season) • The hunt for will be for English Oak, Hazel, Rowan, Birch, Alder and Scots Pine seeds • Plant the seeds and bring the saplings to one of thousands of tree planting events in Autumn ‘07 • Partners running seed gathering events will receive: • an event checklist and template (available 12 September onwards) • seed gathering paper bags (to order email breathingplaces@bbc.co.uk; with seed bags in the subject bar stating how many you require) • a listing in the online database (create and manage your own pages from 12 September)

  14. Autumnwatch - Week Two (9th – 12th October) • Win a Wood – launches in Autumnwatch on BBC Two • 100 Community Woods to be won, across the UK. Call for entries Autumn 2006, winning woods to be planted in Autumn 2007 • On-going support from BBC Nations and Regions • Phase two of Breathing Places Lottery grants - a further £4 million – now open to schools and statutory sector as well as voluntary and community groups.

  15. Simple Messages • People and wildlife need breathing places • Get out there, and get involved • Everyone can be part of it – wherever you live, whoever you are • Breathing Places are here to stay • Breathing Places make a difference • Breathing Places involve both communities and individuals.

  16. Next steps • 1. Create your space on the Breathing Places website – put in details of your on-going projects and put in dates of opportunities for new people to get involved. National promotion for your organisation. • 2. Run a Seed Gathering Events (October 06) order your bags and event check list at breathingplaces@bbc.co.uk • 3. Encourage groups to apply for a Breathing Place grants (phase two opens October 2006). Promote in newsletters, websites etc. • 4. Encourage groups to ‘win a wood’ • 5.Encourage all staff to sign up for the Breathing Places Newsletter via the website at bbc.co.uk/breathingplaces • 6. Looking ahead: Nest Box Building 17th and 18th February & Spring Watch phase 2 • 7. Keep in touch with your BBC Learning Project Manager

  17. Lynn Cuthbert • BBC Learning Project Manager • Tel 0191 2441237 • E mail lynn.cuthbert@bbc.co.uk

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