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Speak your customer’s language

Speak your customer’s language. You will earn the trust of your customers when you talk to them the same way they talk to each other and themselves.

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Speak your customer’s language

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  1. Speak your customer’s language

  2. You will earn the trust of your customers when you talk to them the same way they talk to each other and themselves. Americans think in English. Chinese people think in Mandarin. Mexican people think in Spanish. Auto mechanics think in terms of car parts and History teachers think in terms of history. Skateboarders think about skateboards and they use skateboarding words when they talk, even when they’re not talking about skating. There are thousands of tiny subcultures related to various professions, industries, hobbies, passions, cultures and geographies. Each one has its own language, customs and rules. You can be extremely effective selling to a group of people if you understand how they talk to each other. Then you can be one of them instead of being an outsider who’s trying to peddle something. If you deliver products that people truly want, and services that solve problems that they’re genuinely bothered about – AND talk to them about those things in the same language they use when they talk to each other – then sales resistance melts and disappears http://www.perrymarshall.com/marketing/m13/

  3. SOMETIMES WE SPEAK DIFFERENT LANGUAGES (LITERALLY) NI HAO HELLO HOLA KONICHIWA BONJOUR

  4. SOMETIMES WE USE DIFFERENT WORDS FOR THE SAME ITEM FILL UP WITH GAS PLEASE DO YOU HAVE FRENCH FRIES? SORRY WE ONLY SELL PETROL HERE NO BUT WE’VE GOT THESE DELICIOUS CHIPS! WANT TO PLAY SOME FOOTBALL? IS THAT ANYTHING LIKE SOOCER?

  5. ……………….EVEN IN OUR OWN INDUSTRY METER SOCKET DON’T YOU MEAN A METER BASE? PULL BOX DON’T YOU MEAN AN ENCLOSURE? LIGHT FIXTURE DON’T YOU MEAN A LUMINAIRE? WEATHER-PROOF DON’T YOU MEAN NEMA 3R?

  6. SOMETIMES WE USE DIFFERENT TERMS OR POINT OF REFERENCES So you want 25 feet of cable? So you want a FF-BL24816RSE? No I need 7.62 meters! No I want a 2x32W Multi-Volt Electronic Batten! 1 dozen washers coming right up? Nah you better give mih 12 yes! So today is Monday, you’ll have it in 3 working days. So that’s $300 VAT Exclusive Nah that cyar work, I need it by Thursday! So I have to add VAT to that??

  7. The solution is so simple, yet many of us fail to do it: gauge your customers’ knowledge first by asking questions about their past experiences. “Have you ever special-ordered an item with us before?” or “Are you familiar with 4-color process printing?” You might be shocked by how many answers start with “no,” and how relieved they are that you asked. This can work to your advantage for many reasons: 1) you develop a sense of trust with your customers, 2) they’ll feel engaged with your brand, 3) they’ll see you as a thought leader in your industry and will likely seek you out again, and 4) they’re more interested in becoming a loyal, long-term customer. Brand loyalty and customer retention – isn’t that what we all want in the first place? So go ahead, learn the language your customers use, and speak their language when you communicate with them. It’ll work to your advantage in the long run. AndeeVosters is an account manager at Coalesce Marketing. • https://coalescemarketing.com/2013/10/are-you-speaking-your-customers-language/

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