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Valerie Harland Head of Development. Why have a development trust?. What is Bristol Museums Development Trust?. DEVELOPMENT ? bringing about change, by encouraging others to invest. It’s all about relationships Whatever the funding source. Funding sources. Private individuals
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Valerie Harland Head of Development
DEVELOPMENT ? bringing about change, by encouraging others to invest
It’s all about relationships Whatever the funding source
Funding sources • Private individuals • Charitable trusts • Companies • Statutory (ACE/HLF)
Developing your ‘case for support’Why should I invest in you? • Use your FABs: • Take one FEATURE of your work (a collection, community activity, learning) • Describe its ADVANTAGES • Which BENEFITS arise as a result?
Your FABs • FEATURES: TNA’s workshops at The National Archives in Kew • ADVANTAGES: school students can work directly with real documents • BENEFITS: develop research & information processing skills, leading to higher achievement across all subject areas
Private individualsHigh net worth individuals • Need to get to know them – ‘cultivate’ • Behind the scenes tours • Takes time to build relationships • Think of smaller ‘projects’ to attract initial support (conservation)
Private individualsVisitor giving • Do you have a donation box? • If you are a charity, Gift Aid envelopes? • How to build up a database – convert users/visitors in to donors? • Show need for fundraising: in newsletters, leaflets
Charitable trusts? • Research: trustfunding.org • What’s your track record – do you have a database of your previous trust funders? • Produce a spreadsheet of your target trusts, with deadlines • Match with your list of potential projects • Plan ahead: a small grant now might help secure a grant from a larger trust
Companies • What can you offer companies: - client entertainment - brand awareness - networking for business to business • Is there scope for donations in kind? • Benchmark your corporate offer with similar organisations • Do you have the capacity to manage corporate relationships?
Getting started • How much do you need to raise? • Break it down into project ‘chunks’ • Think about all of your contacts - Prospects vs champions • Research: but not TOO much • Start with ‘warm’ leads
Resources • Institute of Fundraising • NCVO • Linked-In Groups • Books: Giving is good for you (mindset of philanthropists)
Strategic Approach • Raising money takes time • Planning is vital • Be realistic • But be optimistic too!