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We have a story to tell

Discover the profitability of print magazines in retail, with low labor costs and superior bottom-line contribution. Learn how magazines engage consumers uniquely, driving profits and efficiency. Explore the power of print ads and communication efforts to boost sales and celebrate the significance of magazines in retail. Join us in unlocking the potential of this category for increased profitability and consumer engagement.

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We have a story to tell

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  1. great We have a story to tell

  2. 2011 Grocery SuperStudy™ Improving Total Store Performance in the Grocery Channel - Member Sponsor Report - Revised: January 2012

  3. SuperStudy Key Message • The Core Profitability Elements for Magazines are Very Strong. • High Margin • High Unit Profit • Low Labor Costs • Superior Bottom Line Contribution • Superior Profit to Space Ratio

  4. A Fresh Approach for Retail • Worked with MPA to Develop a New Approach • Leveraging industry expertise • Targeting all levels of retail management • Expanding the message to address broader concerns • Look for new ways to communicate • Lean on the strengths of the category • A program with staying power & flexibility

  5. The Power in Print Messages • Great products that connect, engage  and resonate with consumers/readers • That despite the digital hype print magazines are valued by consumers and publishers • Magazines is a significant  & large category • Magazines are very profitable • There is opportunity to grow • Magazines contribute beyond the sales

  6. The Delivery

  7. Ad 1 Ad 2

  8. Beginning May 14 IPDA contracted for a series of ads in major trade publications

  9. Additional Communication Efforts • In Development • Direct mail to retail offices • Power in Print campaign adapted for retailer use • PowerPoint to be used by the trade.

  10. A Perfect Category at Retail Unique & Respected Educates, Informs, Entertains & Celebrates Engages Consumers Over 93% of Adults Read Magazines Significant Over $3.7 Billion in Single Copy Sales Very Profitable Excels in Top and Bottom line Profit

  11. as a Trusted Resource

  12. to Entertain & Celebrate

  13. to Inform & Inspire

  14. to Engage Readers Reading a magazine is an intimate, involving experience, which is one reason the average reader spends 41 minutes with each issue *A.B.C., measured circulation

  15. to Drive Profitability Via ..Low overhead , low inventory investment , low fixture cost, low labor,& high margin! • High Margin • High Return on Inventory ($7.31 AGMROII) * • Low Store Labor Costs (.07 DL/unit) • Low Risk ( Guaranteed Sale) * • Delivering Superior Bottom Line Profits* *Willard Bishop 2011 Grocery Super Study

  16. to Drive the Bottom Line .56 *Willard Bishop 2011 Grocery Super Study *True Profit is profit after all expenses and overhead

  17. that’s Efficient Magazines Deliver 12% of General Merchandise’s True Profit while using only 4% of the space *Willard Bishop 2011 Grocery Super Study *True Profit is profit after all expenses and overhead

  18. to Spare Magazines do all this on under 1/2 % of store sales For a category with 92% household penetration. Imagine how much more we can do…. Together!

  19. Powered with Retail

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