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SCORE Public Service Announcements

SCORE Public Service Announcements. SCORE Mentors and Clients are Helping America; Get the Word out in Your Community. SCORE: An Overview. About SCORE

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SCORE Public Service Announcements

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  1. SCORE Public Service Announcements SCORE Mentors and Clients are Helping America;Get the Word out in Your Community

  2. SCORE: An Overview • About SCORE • SCORE was formed in 1964 as a resource partner of the Small Business Administration whose mission is to help aspiring and existing businesses succeed. • Facts • 13,000 volunteer across 350 chapters • 1 million hours of service donated by volunteers • 501,000 total services delivered annually • 360,000 people served annually • 20,000 new businesses created annually • 25,000 jobs created annually

  3. Improving Small Business Success • SCORE Increases Hometown Service • to Our Community & Partners • Successes: • Help create 25,000+ jobs each year.* • 20,000 new businesses created annually.* • 1 in 7 SCORE clients creates a job.* • Challenges: • Changing needs of small businesses. • Future of adult learning and • Future role of technology and web resources • A Singular focus, the Power of Many • Source: SBA report to Congress

  4. Let’s Work Together for a Prosperous Community of Local Small Businesses • A Community Connected. • We work with you to improve local • small business success. • An Alliance for Success. • Customized programs for your viewers and listeners. • Increased loyalty and allegiance from your viewers and listeners. • Increased traffic to your stations and their respective online components i.e. websites and social media outlets.

  5. PSA Overall Goals • Help the American economy by achieving SCORE’s Goal: Grow One million successful small businesses before 2017. • Help your viewers/listeners realize their dreams of small business ownership. • Create commerce and jobs in your community. • Create more potential advertisers for your station. • Inspire new and existing volunteers to take action to make a difference through their service with SCORE.

  6. SCORE’s Spots are Compelling and Inspiring • SCORE client - Existing Business Success story • SCORE client – Start-up business Success story • Overall story of SCORE • Overall story of SCORE (Spanish) • Call for Volunteers • Call for Volunteers (Spanish)

  7. Spot #1 SCORE Client - Existing Business Success Story Key messages: • If a business is started as a byproduct of a hobby, SCORE can helpsmall business owners learn the fundamentals of small business ownership, i.e. financial planning, marketing and advertising, employee management etc. • SCORE mentors listen and provide advice and guidance based on their real world business experiences. Audience outcomes: • Think:SCORE is a professional, valuable expert resource that can help my business grow at no cost to me. Whether I’m a new entrepreneur or an existing business, I can ask questions and get answers from SCORE’s valuable mentors and online resources. • Feel: This TV/radio station and SCORE care. During tough economic times, they remind me that small business owners do not have to “go it alone”. • Do:Find my local chapter and request SCORE mentoring.

  8. Spot #2SCORE Client – Start-up Business Success Story Key messages: • Small business ownership starts with passion & doing something one believes in. • It is natural to be confused and overwhelmed at the onset of small business ownership-SCORE can help potential small business owners start off on the right track to help them sustain success in your community. • Small business owners have the power to create commerce and jobs in their respective community while doing what they enjoy. Audience outcomes: • Think:SCORE is a professional, valuable expert resource that can help my business grow at no cost to me. SCORE can assist in areas like planning, insurance, advertising and marketing, acquiring proper licensing and more. • Feel:This radio/TV station cares about my dreams and aspirations. Others have realized their dreams and passions using SCORE, I can too. • Do:Find my local chapter and request SCORE mentoring

  9. Spots #3 & #4 Overall story of SCORE - (English and Spanish) Key messages: • Small business ownership is a viable option • SCORE can help harness innovation and turn ideas into successful businesses • SCORE can help grow and expand existing business • SCORE Mentors will help create a solid foundation • SCORE resources are FREE • SCORE is there for the life of your business Audience outcomes: • Think:SCORE is a professional, valuable expert resource that can help my business grow at no cost to me. • Feel:This TV/radio station and SCORE care about my dreams, ideas and aspirations. • Do:Find my local chapter and request SCORE mentoring

  10. Spots #5 & #6 Call for Volunteers (English and Spanish) • Key messages: • As a volunteer, local business professionals can help small businesses succeed. • Local business professionals have a gift and should consider helping their communities by sharing knowledge with small business owners. • Helping entrepreneurs and small business owners by building strong, life long relationships through mentoring and expert resources will help them to bring their ideas to fruition and achieve their dreams. • Helping small business owners will help your community. • Audience outcomes: • Think:I have learned many lessons as a small business owner or business executive. People in my community may benefit from my knowledge. It is my civic duty to help my community grow and prosper. • Feel:This TV/radio station value my caring professionalism. • Do:Find my local chapter and become a SCORE Volunteer

  11. Give Your Viewers/Listeners Information They Can Use to Succeed! • Air these PSAs in during the most watched and listened to time slots • Invite local SCORE Chapter Chairs to discuss small business ownership possibilities during taped or LIVE broadcasts. • Invite local small business owners who have used SCORE to help their business succeed to discuss their experience during a taped or LIVE broadcast. • Place links to your local SCORE chapters website on your website, Facebook page and Twitter updates. • Contact your local SCORE Chapter for any additional information that will assist in helping your viewers/listeners realize goals of small business ownership.

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