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AOG CEO

AOG CEO. Brief to Class Advisory Senate. Gen. David Petraeus , USMA ’74 Evaluate Yourself Be Brutally Honest “You Can’t Put Lipstick on Pigs” Learn and Adapt. Applying The Process. Two Conclusions. AOG Needs To Change Larger Institutional Issues (Can’t be solved by the AOG alone).

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AOG CEO

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  1. AOG CEO Brief to Class Advisory Senate

  2. Gen. David Petraeus, USMA ’74 Evaluate Yourself Be Brutally Honest “You Can’t Put Lipstick on Pigs” Learn and Adapt

  3. Applying The Process Two Conclusions • AOG Needs To Change • Larger Institutional Issues(Can’t be solved by the AOG alone)

  4. Institutional Issues • Lack of Connection and Loyalty to the Academy • Lack of Cohesion and Loyalty between Grads • NOTE: In comparison with our sister service academies.

  5. AOG Changes • Organizational Structure • Current Programs • Future Opportunities

  6. Chapters • NAVY • 52,000 Grads • 100 Chapters • 77 Class Clubs_________________ • 177 Units • ARMY • 46,000 Grads • 120 “Societies” • (Name for Chapters)_________________ • 120 Units

  7. Chapters • AIR FORCE • 42,000 Grads • 31 Chapters • (15 March 2010)

  8. Chapters • Totally Revamped • “Loose” Organization • Incentivize

  9. Chapters Incentives • Direction & Support • Point System • Distinguished Chapter Award • Presidents’ Conference • Goal: 25% Increase – 40 Chapters

  10. Chapters - Results 18 New Chapters • Abilene, TX • Albany, NY • Albuquerque, NM • Altus, OK • Anchorage, AK • Austin, TX • Chantilly, VA • Charleston, SC • Denver, CO • England • Kansas City, MO • Langley, VA • Las Vegas, NV • Oklahoma City, OK • Reno, NV • Richmond, VA • San Diego, CA • Singapore

  11. Chapters Results 16 in Progress • California – Lancaster • Delaware - Dover • Florida - East Coast • Florida – Jacksonville • Florida – Orlando • Florida - Tyndall • Kansas - Wichita • Kentucky - Lexington • Kentucky - Louisville • Louisiana – New Orleans • New York - Buffalo • Ohio – Cleveland • Ohio - Columbus • Oregon - Eugene • Oregon – Portland • West Virginia - Huntington

  12. Alumni Membership Army – 100% Navy – Just shy of 85% Air Force – 58.3%

  13. AOG Membership Drive Target the 16,000 Non-Members • Segmented Campaign • New Dues Structure

  14. AOG Membership Drive Segments • Baby Boomers • Generation X • Generation Y • General Officers • Female Grads

  15. New Dues Structure • Tiered Life Membership • Old RateThrough 2010 • New Graduates to less than 15 years $700 $700 • Graduated 15 years or more $700 $620 • Graduated 25 years or more $700 $540 • Graduated 35 years or more $700 $460 • Graduated 45 years or more $700 $380

  16. New Dues Structure • Joint Life Membership • Old RateThrough 2010 • New Graduates to less than 15 years $1400 $1050 • Graduated 15 years or more $1400 $930 • Graduated 25 years or more $1400 $810 • Graduated 30 years or more $1400 $690 50% Off for Graduate Spouse!

  17. Future Opportunities • Expanding the Base a) Falcon Alliance b) Air Force • Government ContractsAcademy WomenFocus on the Family • Corporate SponsorshipsBoeing/Lockheed

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