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Entertainment Studios Presents A Tried And True Formula For Success

Entertainment Studios Presents A Tried And True Formula For Success. In the annals of television, the family situation comedy has been one of the most important and popular genres for the medium……. Everybody Loves Raymond Family Guy That 70’s Show The Simpsons Modern Family Full House

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Entertainment Studios Presents A Tried And True Formula For Success

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  1. Entertainment Studios Presents A Tried And True Formula For Success

  2. In the annals of television, the family situation comedy has been one of the most important and popular genres for the medium…… • Everybody Loves Raymond • Family Guy • That 70’s Show • The Simpsons • Modern Family • Full House • The Jeffersons … Just Some of Television’s Cornerstone Programs The Cosby Show The Fresh Prince of Bel-Air Home Improvement Family Matters Roseanne Family Ties Married With Children

  3. Situation Comedies: Broadcast Prime Time

  4. Network Situation Comedies in Broadcast Prime Time Have Increased Over The Last 4 Years Prime Time Broadcast Network Half-Hour Situation Comedy Series Gladys Knight and John Witherspoon Looking back over the past 4 Fall Network Seasons the trend toward situation comedies has been plainly evident in Prime Time, both in the number of series premiering on Broadcast Network schedules and the number of series ordered by the Broadcast Networks … Source: NTI as dated; mid-season used for football time periods; excludes MNT

  5. Situation Comedies Have Moved Up The Broadcast Network Ratings Chart Half-Hour Situation Comedies Rank Among All Broadcast Network Prime Time Programs Christopher Duncan and Kellita Smith The trend is much the same for situation comedy ratings performance during Network Prime… Source: NTI season-to-date through 3/4/12; 3/6/11; 3/7/10; 3/8/09; ranks based on households

  6. Meanwhile, Broadcast Networks Are Mostly Ignoring Situation Comedies On Weekends Saturdays in Prime Time are almost entirely repeat episodes, cancelled series and older theatricals -- even during sweeps The CW and MyNetworkTV do not program weekends at all The only place to find comedies on weekends in Prime Time is Sundays on Fox This leaves an opportunity for original situation comedies on weekends……an opportunity magnified where the competition airs dramas, games or reality…..

  7. Current Broadcast Network Schedules Saturday Sunday

  8. Situation Comedies: Syndication

  9. Situation Comedies Also Rank Among The Top Syndicated Strips Top 10 Syndicated Strips of 2011-12 Season Ranked by Households Top: Gladys Knight, John Witherspoon, Kellita Smith, Christopher Duncan, Jack’ee Harry, Marla Gibbs, Michael D. Roberts Bottom: YaraShahidi, SayeedShahidi, Jet the dog, Layla Crawford, KhylinRhambo Blue = Situation Comedy The performance of situation comedies in Syndication is similarly strong among households…. Source: NSS season-to-date through 2/19/12

  10. Situation Comedies Are All The Rage in Syndication With Young Demos Top 10 Syndicated Strips Ranked By Demographic 2011-12 Season Blue = Situation Comedy But when it comes to key demographics, the dominance of situation comedies is clearly evident in Syndication…. Source: NSS season-to-date through 2/19/12

  11. The Situation Comedy is Making a Television Comeback • Broadcast Network Prime Time • The number of situation comedies airing on broadcast networks at the start of the Fall season has increased by over 35% over the last 4 seasons. • The number of new situation comedies ordered by the broadcast networks has increased by more than 60% over the last 4 seasons. • The number of situation comedies ranked in the top 50 programs among households has increased by 80% over the last 4 seasons. • The number of situation comedies ranked in the top 25 programs among households has increased by 400% over the last 4 seasons. • Syndication • Despite these increases on Broadcast Network Prime Time, there are significant opportunities for additional situation comedies in Prime Time. • 4 of the top 10 Monday-Friday series in Syndication among households are situation comedies. • Among key young demos, however, situation comedies occupy all of the top 4 positions, and as many as 7 of the top 10 slots among Monday-Friday series in Syndication. • Year-in and year-out, situation comedies are a staple of station schedules.

  12. The Family Situation Comedy Advantage • Family situation comedies benefit buyers with: • Appeal to multiple audience segments • Young-skewing programming, attracting the audiences advertisers crave most • Advertiser-friendly content • Shows perfectly suited to their most important dayparts • Ideal counterprogramming • Scheduling flexibility • Entertainment Studios Brings You A New Family Situation Comedy This Fall!!!

  13. Accomplished, Successful Situation Comedy Pedigree

  14. Key Cast Members • Christopher Duncan as President William Johnson • Acted In Over 30 Series, Over 200 Episodes, Including: The Jamie Foxx Show; E.R.; Bones; The District; Coach • KellitaSmith as First Lady Katherine Johnson • Acted In 18 Series, Over 130 Episodes, Including: The Bernie Mac Show; The Jamie Foxx Show; Martin • Jack’eeHarry as Pauletta • Acted In 14 Series, Over 250 Episodes, Including: 227 (Emmy Winner); Everybody Hates Chris; Sister, Sister

  15. Key Cast Members • Television legend Marla Gibbs as Grandma Eddy • Acted In Over 25 Series, Over 350 Episodes, Including: The Jeffersons (5 Emmy Noms); 227; The King Of Queens; The Hughleys • John Witherspoon as Grandpa Alvin • Acted In 20 Series, Over 150 Episodes, Including: The Wayans Bros.; Fresh Prince; Martin; WKRP In Cincinnati • Gladys Knight as Grandma Carolyn • “The Empress of Soul”; Star on Hollywood Walk Of Fame • 7 Grammy Awards; Member, Rock & Roll Hall of Fame • Appeared In Over 15 Series, Over 35 Episodes, Including: Full House; 30 Rock; The Jamie Foxx Show; Living Single; Charlie & Co. • Current Contestant on Dancing With The Stars

  16. Director Shelley Jensen Director Shelley Jensen (left) Executive Producer Byron Allen (right) • Director on Over 50 Television Series, Over 850 Episodes, Including: • Friends - One of Network Television and Syndication’s Most Successful Programs Ever • The Fresh Prince of Bel-Air - Was Ranked Among Top 20 Prime Time Network Programs • The Drew Carey Show - Was Ranked Among Top 20 Prime Time Network Programs • The Jamie Foxx Show - The WB’s Highest Rated Series for the 1996-97 Season • Emmy Award winner, 3 DGA Awards, and 1 Cable ACE Award

  17. Production Highlights Six Amazing Sets Five Cameras An Award Winning Crew • Jimmy Cuomo – Set Designer • Emmy Award winner • 5-time Emmy nominated set designer • Cable ACE Award winner • Don Morgan – Director of Photography • 8 Emmy Awards • 13 Emmy nominations

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