Liberty Tax

1. Liberty Tax Improving Your Communications Improves Your Profitability

2. A Franchisee’s Communications Choice is Critical to a Franchisee’s Performance and Profitability • A franchisees will pay more than $3100 to install, maintain and operate there current communications system during the 1st year. • How many returns are lost due to an inadequate communications system? Conservatively 1.5 returns per week during our 15 week season • This communication deficiency cost a franchisee over $4500 per tax season.

3. What are Franchisee’s paying for today? • Phones • Activation Fees • Local and Long Distance Charges • Monthly Recurring Charges, Admin fees and Taxes • Fax Line • Installation Fees It will take a single franchisee 14 returns to pay for the phone services per tax season.

4. Typical Communications Costs at a Franchisee Location • Equipment - Purchase a 2 line Phone system - $375 (5 phones) • Average Monthly phone charges - $230 • Average Yearly phone charges - $2760 TOTAL Phone Costs Year 1 = $3135 - That’s15.5 returns Year ONE for “free” ($200 avg.) YEARLY Phone Costs Year 2 forward = $2760 - That’s 14 “free” returns / year, every year…

5. VOIP Solution Costs • Equipment (IPPBX and desk phones) - $1890 for the system + 5 desk-top phones (For 2 Wireless IP handsets add $250). • $50/Month unlimited local and long distance (For 3 years warranty $75 per month) • YEARLY phone charges = $600 • Cabling “if required” $750 any U.S. Location TOTAL Phone Costs Year 1 = $2490 - That equates to 12 “free” returns Yearly Phone Costs Year 2 forward = $600 - That’s only 3 returns !

6. Cost Comparison(Includes equipment and yearly charges*) VOIP vs Traditional Year 1 $2490 vs $3135 # of returns 12.5 vs 15.7 Savings Year 1 $645 Year 2 forward $600 vs $2760 # of returns 3 vs 13.8 Savings Every Year $2160 ! (*Additional Charges for Cable installation “if required” and taxes)

7. Cost Comparison – Installed(Includes equipment, cable, provisioning and monthly charges) VOIP vs Traditional Year 1 includes eq. $3240 vs $3135 # of returns 16.20 vs 15.7 Year 1 ($105) Year 2 forward $600 vs $2760 # of returns 3 vs 13.8 Savings Every Year $2160 = 10.8 returns

8. VOIP Communication Solution • Digital quality handsets • Unlimited number of lines – NEVER miss a sale • SIGNIFICANT cost savings equal greater profits • System is configured to Your location and to Your needs • $50/month for all your local and long distance (restrictions apply) • Multiple Liberty tax locations? How about 1 number dialing to reduce your employee costs • Battery Back-up during power outages or brown-outs • NO Sales tax on phone usage

9. Liberty Tax Client Benefits • Responsiveness and Customer Service leading to a Client Centric focused tax service provider and a loyalty to Liberty Tax

10. Franchisee Benefits • Client Centric Focus (communicate / consult / execute) Ability to answer all calls should never be an obstacle to service or profitability. • Improved productivity • Significant reduction in communications expense • Yearly savings of $2160 – Almost 11 returns • Never miss an opportunity to sell - No missed calls means no missed revenue - $4500/year savings • 3.4 month ROI (system price of $1890 & Revenue recovery of $4500) • Lower payroll costs (multiple locations) • Fully expandable system – the system grows with you • One touch dialing to your other franchise locations

11. Liberty Tax Benefits • Increased Customer Service = Loyalty • Franchisee’s profitability and ROI increases • No missed sales opportunities means a better return for Liberty Tax • On average a franchisee’s location will miss 3 calls per week. IF 50% of those clients go elsewhere and an average return is $200, the loss to each franchisee location could equate to $4500 each tax season.