INTERNATIONAL TELECOMMUNICATION UNION

1. INTERNATIONAL TELECOMMUNICATION UNION ASO STRATEGIES István BOZSÓKI, ITU/BDT/TND EUR RI, Budapest, November 2012

2. Guideline: Scope and objective Scope • Guidelines on • Transition from analogue TV to Digital Terrestrial Television Broadcasting (DTTB) • Introduction of Mobile Television Broadcasting (MTV) • Identification of • The policy, economic and technology choices • Their potential impactDTTB and MTV introduction • Providing many practical examples and references to documents for additional or more detailed information Objective • To assist the African countries in making their own roadmap • To shift smoothly from analogue to DTTB and MTV • To provide information regarding the cost benefit analysis of policy decisions and best practices EUR RI, Budapest, November 2012

3. Guideline: Asia Pacific Revisions ASIA PACIFIC UPDATE • WTDC 10 assigned priority to assisting developing countries in Asia Pacific on digital migration including archives • Guidelines Updated to reflect the different ITU rules and requirements in Region 3 (Asia Pacific) • Addition of New Chapter on Archives Migration • Survey conducted to identify needs and to select 5 pilot countries with whom to develop migration roadmap models for AP EUR RI, Budapest, November 2012

4. EUR RI, Budapest, November 2012

5. Content Analogue switch-off(ASO) • Process of turning off the analogue terrestrial television signal and replacing it with a digital signal • Government initiated policy, aiming at • More channels and services • New revenue streams and business models • The key objective in the ASO process is reducing the risk of service interruption • Functional building blocks related to ASO • Conclusions Main items EUR RI, Budapest, November 2012

6. Regulator’s roadmap Scope of this presentation • The four phases can be carried out sequentially • Including the 13 Policy & Regulation and the 5 ASO functional blocks • Often first three are carried out partly in parallel In phase 2, functional layer ASO is addressed EUR RI, Budapest, November 2012

7. Regulator’s roadmap: ASO Planning (phase 2) • 2.14 Transition Models • 2.16 ASO Planning & Milestones • 2.17 Infra & Spectrum compatibility ASO planning ASO planning Input/output DTTB/MTV regulation ASO plan Functional building blocks 2.15 Organizational Structure & Ent. 2.18 ASO Communication Plan Non-specific DTTB/MTV activities Consultation with market parties Time line Publication before licensing procedure is finalised EUR RI, Budapest, November 2012

8. Organizational Structure & Entities(2.15) • ASO success factors • Coordination across value • Strong Leadership • Effective Communication (see 2.18) • Sufficient Financial resources ASO key costs categories Migrating viewers [++++] Transmitter network changes [+] Re-farming & compensations [++] Simulcasting (if applicable) [+++] ASO Management [+] Certification & labeling [+] Resolving interference [+] EUR RI, Budapest, November 2012

9. Transition Models (2.14) • ASO model factors • PSB services • # of analogue viewers • Spectrum availability • DTTB service uptake • Two basic ASO models • ASO with Simulcast: • Phased • National • ASO without Simulcast EUR RI, Budapest, November 2012

10. ASO Planning & Milestones(2.16) • Planning questions • When to start • Where to start • How long (total/each phase) • Key Result Paths: • Communications • Device Logistics • Network Roll-out • Consumer Monitoring • Regulations & Licensing • Financial Support No clear marker • Three basis options: • Highly populated areas • Rural areas • Specific test areas Minimum benefit time for viewer 1. DTV intro 2. Simulcast 3. ASO • NSP updated & service licensed • A-TV licensing stopped • A-TV broadcasters informed • STB distributed • Customer Contact Centre in place • Compensation Scheme operational • Monitoring affected viewers • A-equipment dismantled • Removing restrictions in DTV network EUR RI, Budapest, November 2012

11. Infra. & Spectrum Compatibility (2.17) • Incompatibility only if: • Simulcast • Lack of Spectrum • Infrastructure incompatibility: • Lack of antenna space • Lack of floor space • Lack of power & cooling • Resolving spectrum is trading off: • Continuing analogue TV • Best digital coverage EUR RI, Budapest, November 2012

12. ASO Communication Plan (2.18) • ASO strategy is phased in stages • ASO target groups • Viewers (including disabled, elderly people, community centres, landlords, public places, etc) • Industry (including STB producers, retailers, broadcasters, local Governments, consumer associations & certification institutes) • Communication tools • Website (including ‘PC’ checker!) • Printed media • Direct mail • Customer Contact Centre EUR RI, Budapest, November 2012

13. Conclusions ASO • ASO is Government initiated and led process: • Government is responsible for DTV service (& levels) • Government will incure (significant) costs • ASO key decisions are: • Simulcast or not • When, where and how long • ASO process requires timely & careful planning, esp. when simulcast & infra/spectrum incompatibility exist • ASO Key Success Factors: • Coordination across value • Strong leadership • Effective communication • Sufficient financial resources EUR RI, Budapest, November 2012

14. Thank you ! IstvánBozsóki ITU/BDT/TND istvan.bozsoki@itu.int EUR RI, Budapest, November 2012