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SWOT Analysis: Thailand

SWOT Analysis: Thailand. STRENGTHS. Extensive knowledge and experience in Agriculture-based industries (e.g. Animals, Animal feeds, rice, rubber Global Kitchen Brand “Thai”. STRENGTHS. Service Superior esp. in Spa, tourism, restaurant, health related services, entertainment

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SWOT Analysis: Thailand

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  1. SWOT Analysis: Thailand

  2. STRENGTHS Extensive knowledge and experience in Agriculture-based industries (e.g. Animals, Animal feeds, rice, rubber Global Kitchen Brand “Thai”

  3. STRENGTHS Service Superior esp. in Spa, tourism, restaurant, health related services, entertainment Good Quality Products Skilled Labor/Value added – GSP esp. in export-oriented processing Innovative and creative

  4. WEAKNESSES • Lack of Language Competence • No sufficient capital and very hard to get access to Financial Sources (We need to look at Taiwan PPP Module and Bangladesh Garmen Bank Model) • Lack of interest and/or capital to acquire new technologies e.g. automate machines • SME tend to produce OEM Products and has no own Brand

  5. WEAKNESSES • Lack of opportunity and or interest in live long learning, training on new skills • Lack of Entrepreneurship and have paradigm of “Employee-ism” • No Entrepreneurial/ SME Protection Policy • Lack of Int’l mind “Entrepreneurs” and lack of knowledge of neighboring countries policies and procedures • Low level of knowledge and appreciation of other countries culture, social life and business practices.

  6. OPPORTUNITIES • Bigger Market to GMS to ASEAN to ASEAN +++ • More customers intake to Thailand to use Thai services and products • Thai taste is known and appreciate by others – more chances to expand market overseas

  7. OPPORTUNITIES • Strategic location – in the central of GMS and ASEAN • United with GMS and ASEAN can gain more bargaining power with other markets • Can move or expand production base to other countries in ASEAN to take advantage of investment law and resources (land and labor)

  8. THREATS • High production cost in Thailand – make it less competitive • Influx of cheaper goods • Influx of knowledge migrants and skilled HRs • Delay Tactic • Political Disability

  9. THREATS • Thailand still lack of National Direction both at policy and implementation levels • No real integration in the services of Thai Government Agencies • M of Commerce – Export Promotion , Intellectual Property • M of Industry – OSMEP, BOI • M of Finance - Banks • M of Science – Innovation Office • Take over by strong companies from other ASEAN countries

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