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SWOT Analysis

SWOT Analysis. Country: Germany Firm: Mercedes- Benz Group Members: Sabika Fawad Sorgul Taha Troung Nguyen Amy Gunter Roger Hakim. Brief History of Mercedes. Karl Benz , Gottlieb Daimler Stuttgart, Germany Daimler-Benz AG – 1926

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SWOT Analysis

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  1. SWOT Analysis Country: Germany Firm: Mercedes- Benz Group Members: SabikaFawad SorgulTaha Troung Nguyen Amy Gunter Roger Hakim

  2. Brief History of Mercedes • Karl Benz, Gottlieb Daimler • Stuttgart, Germany • Daimler-Benz AG – 1926 Emil Jellinek- Wealthy banker/sportsman/majority share holder- Daimler…..”Mercedes” • Daimler- 1st gas powered engine • Benz- First car 1844 Motorwagon Single-engine, ¾ HP, Benzene

  3. First auto race in 1894. Top 3 cars by Daimler • internal combustion engine, the honeycomb radiator, the float carburetor, the “drop chassis”, 4-wheel braking and crumple zones • Set standards for every car since

  4. Mercedes 170 featured 1st independent suspension- 1931

  5. Outlook/Recommendations • Focus on marketing and targeting segments in the emerging economies • BRIC Countries • Streamline production techniques • Keep up with innovation and quality demands • Develop effective long term strategies • Foundation of growth • 3P’S: Profit, Production, Punctual quality

  6. Emerging Economies • Opportunities • Emerging markets big profit potential • Brazil’s automobile market is projected to grow 10%. • Strengths • 2011 : Growth in Chinese market • All-time high in sales: • Taiwan, South Korea, Denmark, Mexico, and Sweden • Weaknesses • 2 sales organizations in China which seem to be working against each other, instead of towards any central goals (Hawranek, 2012). • Threats • Fuel prices • Competition

  7. Streamline Production Techniques • Opportunities: • Anticipate 10.9 billion euros in 2012 and 2013 in spending for low emissions and safe mobility. INNOVATION • New complete auto pilot technology etc. • Strengths • Different types of vehicles • Premium luxury cars • Service vehicles • Formula 1 Racing • Weaknesses • Most competitors beating Mercedes- Benz in quality and reliability • Toyota able to accomplish sophisticated engineering • Threats • Increasing fuel prices

  8. Effective Long Term Strategies • Opportunities • 3.7 billion Euros invested in R&D • Strengths • Brand name= loyal customers • More years in the business • historical experience • Weaknesses • Mercedes-Benz 2020 Project • “Wants everything at once” • Threats • Increasing competition • Increasing fuel prices • Government policies

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