探討化妝品業的行銷策略─以 Dior 與 Chanel 為例

Sep 06, 2014

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探討化妝品業的行銷策略─以 Dior 與 Chanel 為例. 209-60821- 林憶慈 209-60821- 曹雅玲. 關鍵字： Dior Chanel. 前言. 研究動機. 為什麼 Dior 與 Chanel 價格偏高卻被許多年齡層所選擇。愛好者使用 Dior 與 Chanel 的選擇原因. 研究目的. 想要了解兩大品牌的行銷策略　各是什麼 ˙主要商品是哪裡贏人. 文獻探討. 找部到　怎麼辦. 研究流程. 1 確定研究主題 2 蒐集資料，文獻探討 3 設計問卷 4 分析問卷及討論 5 綜合研究 6 結論與建議. 引註資料／參考文獻.

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探討化妝品業的行銷策略─以 Dior 與 Chanel 為例

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探討化妝品業的行銷策略─以Dior與Chanel為例 209-60821-林憶慈 209-60821-曹雅玲關鍵字：Dior Chanel
前言
研究動機 • 為什麼Dior與Chanel價格偏高卻被許多年齡層所選擇。 • 愛好者使用Dior與Chanel的選擇原因
研究目的 • 想要了解兩大品牌的行銷策略　各是什麼 ˙主要商品是哪裡贏人
文獻探討 • 找部到　怎麼辦
研究流程 • 1確定研究主題 • 2蒐集資料，文獻探討 • 3設計問卷 • 4分析問卷及討論 • 5綜合研究 • 6結論與建議
引註資料／參考文獻 • http://tw.knowledge.yahoo.com/question/question?qid=1406082116837 • http://tw.knowledge.yahoo.com/question/question?qid=1507012706025 • http://tw.knowledge.yahoo.com/question/question?qid=1607072400266
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