International Festival for Business 9th June - 22nd July, 2014

1. 1 International Festival for Business 9th June - 22nd July, 2014

2. 2 British Business Embassy 9th June

3. British Business Embassy 3 • The UK Trade & Investment British Business Embassy (BBE) will launch the International Festival for Business. • Held on 9th June at St George’s Hall, Liverpool • Focused on manufacturing, advanced engineering, automotive, aerospace and new technologies • An invited audience of 200 global business leaders, opinion formers and decision-makers • A unique opportunity for global CEOs to network, meet potential partners and do business.

4. Speakers confirmed to date: Lord Ian Livingston, Minister of State for Trade and Investment Joe Anderson, Mayor of Liverpool Lord Michael Heseltine Sir Terry Leahy Jim O’Neill, Chairman of Cities Growth Commission Steve Varley, CEO, UK & Ireland EY Mark Elborne, CEO, UK & Ireland GE Richard Parry-Jones, Chair, Automobile Council Joe Greenwell, CEO, Automotive Investment Organisation Ana Botin, CEO, Santander UK Ron Dennis CBE, Chairman, McLaren James Marchant, CEO, IonCore Programme Overview Key Themes: UK, Investment Destination This session brings together leading global companies that have invested in the UK to discuss the benefits, challenges and future development of manufacturing industries in the UK. Company leaders will explain that the UK has world-leading capabilities in advanced engineering; from advanced materials to manufacturing technology. Company decision-makers recognise that the UK's lead in manufacturing is well-established and build on that distinguished legacy by continuing to develop pioneering products and technologies that are sold all over the world. Automotive Industrial Strategy: Industry and Government in Partnership The UK automotive sector has recovered strongly from the global financial crisis, with record volumes and significant global exports. At the heart of this success is the Automotive Council, a pioneering collaboration between government and industry, which collaboratively sets a long term agenda for the future of the sector. This session features the co-Chairs of the Council and leading automotive executives articulating how the Industrial Strategy is making the UK the leading destination in Europe for automotive FDI and guaranteeing further growth.

5. How British excellence in film technology can inspire creativity in industry The Creative Industries Sectors are at the heart of UK innovation and screen businesses such as film, TV and animation are leading the way through visual effects, 3D and 4K technology. This sessions brings together multi award winning film makers who will be discussing and showcasing the UK’s leading position in this area of innovation and how it is being used across industry to support technological developments in the future design and developments of products. Game-Changing Technologies - towards a Third Industrial Revolution New technologies like 3D printing, and intelligent mobility, are creating exciting new businesses, new business-models, and new strategic industries. This session brings together innovation-intensive multinationals and small businesses, strategy-gurus and thought-leaders to give their perspectives on the radical new models of distributed manufacturing, power generation, and (car) ownership that this increasingly rapid change enables. Discover how partnership with the UK can help you take advantage of the coming industrial revolution! Programme Overview How trade negotiations can open up a world of opportunities for your business The session will underline that not only does more trade mean more economic growth overall, but makes it easier to do business (e.g. encouraging the use of international standards for industrial products, reduces the costs of doing business and opens up new export markets). High profile business figures will outline how they have benefitted from the EU’s trade agenda, thereby making the case for both open markets and the UK’s continued membership of the EU. They will be able to give concrete examples of where the UK’s push within the EU for trade liberalisation has opened up new opportunities and improved the overall trading climate.

6. The Venue – St George’s Hall 6 St George’s Hall is one of the finest examples of neo-classical architecture in the world and will provide a magnificent backdrop the the British Business Embassy

7. To edit click View>Header and Footer UNCLASSIFIED Contact Details Contact: UKTI HQ Zoe McCrudden Tel: 0207 215 8053 zoe.mccrudden@ukti.gsi.gov.uk Delegate registration email: bberesgister@innovision.eu Delegate further information email: bbeinfo@innovision.eu Delegate further information number: 0044 207 034 4846 From 12th March, website: https://www.events.ukti.gov.uk/british-business-embassy-2014

8. 8 UKTI at the International Festival for Business

9. International Festival for Business 9 • A global gathering of the world’s most • inspiring businesses • An arena where pivotal industries • converge to trade ideas, products • contacts • The UK’s biggest ever international • trade & commerce showcase: • 100+ world class & complementary • business events - June 9th toJuly • 22nd 2014 • Multi-nationals, entrepreneurs, policy • makers, high-growth businesses from • 125+ countries • Underpinned by a vibrant cultural • programme • 250,000 global delegates, media, visitors

10. Programme • UKTI will contribute to the International Festival for Business programme with a series of events based on key • sectors and markets • Market Events • Africa (11 June) • Latin America (12 June) • Benelux (19 June) • South East Asia (25 June) • USA (26 June) • China/Hong Kong (04 July) • India (10 July) • Sector Events • Ports and Logistics (10 June) • Marine Engineering (13 June) • Aid Funded Business (18-19 June) • ICT (Big Data) (24 June) • Education and Professional Financial Services (2 July) • Food & Drink (3 July) • Advanced Manufacturing (7 July) • Creative and Digital (17 July) • Green Economies/Renewables (Clean and Cool) (17 July)

11. Programme - Themes • In conjunction with the sector and market events, there will be themed weeks organised by Liverpool Vision • Maritime, Logistics and Energy Week (09-15 June) • Higher Education Week, Cities Enterprise and Urban Business Week (16-22 June) • Manufacturing, Science and Technology Week (23-29 June) • Knowledge - Professional & Financial Services Week (30 June-6 July) • Low Carbon Week, Knowledge and Digital Week (14-20 July)

12. International Festival Delegate Status • International Festival Delegate status will be given to delegates which includes free access to the International Hub (see below) and to a package of support that will (where appropriate) include the offer of UKTI support: • Free Export Health Check • Market Selection Service • Business Opportunities Service • Special Package of Support for New Export Companies • Discounted Overseas Market Research • Entry onto an Export Development Programme • Expert Mentoring • Opportunity to Join Subsidised Overseas Trade Missions/Exhibitions • Entry into an Export Competition (prize ceremony at the end of the festival) • Any UK delegate who meets our criteria for support will be offered a meeting with an ITA.

13. The International Hub • For the duration of the Festival there will be an "International Hub“. This will contain an ‘International Trading Floor’ consisting of an Overseas Buyers Lounge, meeting facilities etc and permanent presence of UK support bodies (public and private) that delegates can draw on for assistance. • The Hub will also provide an electronic one to one "matchmaking” service that will enable UK companies to meet overseas delegates in the Lounge or meeting seats in the Hub.

14. Inward Investment • As well as promoting Trade and Export, the Festival is about promoting a holistic view of Inward Investment opportunities across the whole of the country but highlighting opportunities outside of London/SE. The BBE will have a clear focus on Trade & Investment and there are a number of Property and Regeneration related events in the IFB which are Investment led. • In addition, in the main reception area in the International Hub, there will be an interactive display and Digital Screens which will contain details of excellence and opportunity based on the UKTI key sectoral strengths.

15. Contact Details 15

16. Contact Details – continued