Online Social Media

2. Online Social Media • For museums online social media has the potential to be more than traditional marketing • Social media is about creating a community with our visitors by engaging , communicating and interacting with our audience

3. What To Think About? • Who is this audience? • What are the demographics of the individuals using these online social networking sites? • Where do they fit into our target audience? • How to they compare to our traditional audience? • How do we make the most of this new Marketing and networking platform?

4. The Internet • According to a recent study by the Canadian Museum Association 74.9 % of the Canadian population is on the internet , that is a potential audience of more than 26 million Canadians. • Out of that 74.9 %, 80 % of those internet users are accessing social media’s such as facebook, MySpace and Twitter.

6. Facebook • Facebook is the most widely used with 400 million active users globally and more than 15 million in Canadians are using Facebook.

7. Online Social Media Demographics • 9,500 Facebook fans of Canadian Museums have revealed that the large demographic is women aged 25-34 and the second highest group is women aged 35-44 • These two groups are not only the largest but spend on average the most time on social media’s such as Facebook approximately 3.4 hours a week.

8. How Are Museums Using Social Media? Social media’s such as Flicker, YouTube, Facebook, MySpace and Twitter are great tools that museums can use to advertise: • Special events, lectures, festivals, fundraisers etc. • Lectures • Hours of operation /general site information • Educations programs • New or travelling exhibits

9. Why Important To Get On Board? • These social media websites put the word out there that your site is an active and up to date institution that wants to reach out and engage with the community. “Keeping up on popular trends” • Also by participating in theses social networking activities you are not only reaching a wide variety of people but you are basically getting cost effective marketing options for your museum. • Reaching new audiences, especially a younger audience

11. Benefits to Facebook: • By creating a Facebook page you are allowing millions of people to see your organization, you are putting a face to your museum. • It is free Advertising and promotion • Facebook allows you to see what kinds of people are interested in your site such as age, gender and you have more local national or international people interested in your site

12. How To Create A Facebook Page For Your Museum

13. http://www.facebook.com/pages/browser.php

15. Step: Three

16. Step: Four

17. Step: Five

18. Why ask for birth date? To make sure legally old enough to maintain the account

20. Step: Eight • Go to email account using for Facebook

21. Step: Nine

22. Adding Information: • Contact information • History of institution • Making photo albums • Changing facebook page profile picture • Wall postings • Creating special events & inviting members to attend

23. Maintaining Facebook Page: • It is important to regularly update your page with new events information, local / museum news, photos and links to related sites. • If you never update your page then people will not visit it on a regular bases.

24. Do’s & Don’t On Facebook: • Never post personal information such are your date of birth, personal phone numbers and addresses • Always be aware of your online reputation, any information that is posted on your site reflects your museum, so always check spelling and grammar and never post a persons personal contact information such as email without permission • Regularly check what people have posted on page wall & delete any unwanted information that might reflect badly on your museum or be misleading

25. www.facebook.com

27. The Benefits to Twitter / Twitting: • Presents the opportunity to connected with the public directly • Allows people to follow your museum in an easy and way via blackberry, ipod, netpads, ipads, laptops etc. • Allows people to post comments about your site and suggested it to other twitter • Free Marketing / advertising • Allows you to make live postings on special events and when they are happening and as they are happening

30. After Creating An Account GO To Your Email and Click On Conformation Email and Follow The Steps In The Email To Confirm You have Created An Account 

32. If you want people to follow you on Twitter you must follow others and be actively engaged in Twitter as much as possible 

42. Twitter Lingo: • Tweet - One message • Tweets - More than one message • Tweeting - What you are doing when you post your message • Peeps - Everyone in the Twitter community you follow • RT - Re-Tweet ... The best gift you can give your fellow peeps

43. Twitter Etiquette: The Dos and Don'ts

44. The Do’s: • Post in bullet point fashion • Comment and Compliment fellow peeps • Post a profile picture • Post your website or blog URL in your bio/profile • Post fun, informative videos that can help someone else • Post Twitter badges on your MySpace, Facebook & other social media sites

45. The Don’ts: • Insult (in any way) fellow peeps • Lie or talk badly of others / other sites • Post mindless rambling tweet marathons • Use any 4 letter "potty mouth" words • Be boring • Ignore direct messages unless they are negative

46. Don't be offended if someone un-follows you or chooses not to follow you back.

47. Questions and Discussions