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The Ford Motor Company. Inis Muharemi. American multinational company Automotive industry: Automobiles Car parts. Around 164,000 workers worldwide 90 worldwide plants, factories and facilities. Second largest automaker in United States Fifth in the world.
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The Ford Motor Company InisMuharemi
American multinational company • Automotive industry: • Automobiles • Car parts
Around 164,000 workers worldwide • 90 worldwide plants, factories and facilities
Second largest automaker in United States • Fifth in the world
Earned about $6.56 billion dolars last year (2010) • Mongolia, Niger, Chad, Cuba…
Branding 20th century • Handwritten logo • Appealing slogan
Branding 21thcentury • Advertisement • Scholarship program • Nascar investment