Our CSR Journey: From Involvement to Engagement

1. Our CSR Journey:From Involvement to Engagement Iris Van der Veken Manager Corporate Affairs Global

2. Agenda • About Rosy Blue • The business case for CSR • What steps did Rosy Blue take? • Key milestones • Results achieved • Challenges ahead • Q&A

3. About Rosy Blue • Family business • Founded in 1960 • Core values • Diversity • Integrity • Accountability

4. Rosy Blue in the supply chain POL MKT PURCHASES MINING HOUSES IN-HOUSE POLISHING IN-HOUSE RETAIL OPS TOTAL ROUGH PURCHASES TOTAL POLIN-TAKE JEWELLERY MANUF ROUGH MKT PURCHASES PARTNERSHIP POLISHING PARTNERSHIP RETAIL OPS POLISHED SALES JEWELLERY SALES ROUGH SALES

5. Our unique selling proposition • Financial strength and stability • Stable rough supplies • Understanding of market dynamics • Pipeline integrity guarantee • Strategic downstream partnership • Huge quality and size range from in-house production • Global track record in branded and special-cut programs • Strong commitment to ethical business practices

6. Our Global Presence 14 countries – over 5100 people – 28 nationalities

7. The business case for CSR What motivates your company to invest in corporate sustainability?

8. The business case for CSR • Customer demands and concerns? • NGO and activist claims that affect your brand and reputation? • Investor inquiries on managing your risk? • Non-compliance with regulations and standards that is preventing you from doing business?

9. The business case for CSR • Rising costs as a result of increased demand for and reduced supply of natural resources? • Pressure from your industry peers who are also developing sustainable programs? • The company’s culture of strong emphasis and performance on sustainability?

10. Business Drivers forRosy Blue • Managing Risks • Legal • Operational • Reputational • Protect company’s brand value • Realizing Efficiencies • Reduce cost of material inputs, energy, transportation • Increase labor productivity • Creating Sustainable Products • Meet evolving client segment and business partners requirements • Innovate for changing market • Product integrity Governance, Management, Transparency

11. License to operate

12. CSR goes beyond legal requirements Voluntary Initiatives Consumer Confidence Ongoing Commitment & Implementation National Laws and Regulations International Laws and Regulations

13. Voluntary initiatives

14. What steps did Rosy Blue take? COMMITMENT ASSESS COMMUNICATE DEFINE MEASURE IMPLEMENT

15. Implementation • New global corporate structure • Risk assessment • Integration different standards  RJC • Development of internal verification system • ICT CSR platform • Policies, procedures and training manuals • Integration throughout the business • Reporting • Communication

16. ROSY BLUE CSR STRATEGY Dedicated Group Associates & Group Executive Management Continuous follow up Develop & update policies & procedures Implementation of corrective actions Develop training manuals Stakeholder engagement Rosy Blue Standards Answer compliance questions Top down bottom up communication Global Corporate Affairs Department Report to the Group Associates & Group Executive Management Global Corporate Affairs Department Collect data & statistics Annual CSR report External communication Follow up on legislation Organize seminars & training sessions Local CSR-AML Compliance Officers Documentation review + pre-audit on-site IMPLEMENTATION

17. Reporting framework

18. Company tour + checklist • Process & procedure control • Documentation review: supporting documents • Interviews with management and staff • Training records • Conclusions • Corrective actions • Follow up

20. Key milestones 2007 CSR strategy decision Establishment of department Internal standard developed Global training seminar 2008 CSR information management system On-site internal pre-audit visits Participant of UN Global Compact Establishment CSR advisory board

21. Key milestones 2009 First CSR report Second global CSR seminar Focus on integration 2010 Active member working groups: - supply chain management - human rights Second CSR report

22. So just opportunities? • Underestimating consequences within your organization: time, resources, culture, strong cooperation needed with the operational people, training, reporting • Unforeseen costs due to updating legal compliance standards, translation • Complex supply chain • Embedding CSR is a process: communication!

23. Results achieved CSR report 2008 CSR report 2009 www.rosyblue.com

24. Challenges ahead • Critical consumers • Contractors • Key performance indicators • Encouraging and rewarding transparancy • RJC certification across the industry • Sharing best practices and knowledge • Partnerships with the business, academic world and government • Building a circle of trust

25. GROWTH DEVELOPMENT Contractors Suppliers Financial institutions Employees Building trust with our stakeholders Local communities Industry institutions Customers Auditors Governments Trade associations Media PROFITABILITY

26. “The man who removes a mountian, begins by carrying away small stones” Chinese proverb

27. Q&A?

28. Thank you