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Advertising Campaign

Advertising Campaign. “Hunters, aim and fire!”. Description. Description of business: Dick Cabela started his business in 1996 and since then has been blooming successfully selling a variety of outdoor gear to its customers globally.

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Advertising Campaign

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  1. Advertising Campaign “Hunters, aim and fire!”

  2. Description • Description of business: • Dick Cabela started his business in 1996 and since then has been blooming successfully selling a variety of outdoor gear to its customers globally. • Our current location is in Hoffman Illinois and Route -59. We have taken notice that the number of customers coming in at the Cabela’s Archery Section has decreased as sales have transferred over to the internet/on-line buying.

  3. Description part 2 • Description of the Client/ Advertiser • Dick Cabela is the author and owner of the world-wide known retail store Cabela’s Worlds Foremost Outfitters • Starting his business small he was able to develop from selling fishing flies to selling a multiple variety of outdoor equipment to the world. • While archery has received plenty of recognition due to the media the promotes it, and this shows a opportunity for Cabela’s to grow in customer recognition and get the Target Market involved more.

  4. Objectives of the Campaign Customer • Short term Objectives • Increase customer awareness around the local area • Allow sales to increase at approximately 7% • Continue to keep and increase customers • Long term Objectives • Increase the customer awareness and participation • Increase the sales during Archery Season by 6% • Make the Archery Section in Cabela’s more aware to the public and interact in it.

  5. Identificationof the Target • Primary Market • Cabela’s customers range from middle age men or younger people from 20’s to approximately 30’s • Cabela’s will like to expand and keep our customers in the local area near Cabela’s.

  6. Secondary Market • Our Secondary Market is developed from students in elementary, middle and High school. Our youngest group is a range of 7-12, and the rest is mostly 13-18 who are our oldest. • As Media spreads the idea for archery this is the eye catcher Cabela’s can use to attract these Secondary Market in to buy from our store.

  7. List of Advertising Media Selection Print What we essential will do is promote in any way to the Target Market, with the local print advertisement. Three of these are Newspaper, Magazines, and Direct mail.

  8. Newspaper: Local Newspapers will assist Cabela’s promoting our ads. These newspaper companies will help us do that. • Chicago Tribune • Chicago Sun-Times • Magazines: Magazines are already provided by Cabela’s, what we can do is put these magazine as a prize for winning a company event or program. • Direct mail: Through contact information we can receive from sweepstakes, survey etc. We can safely send our information on any ads, news, offers to these people with contact information.

  9. Radio • send a quick thirty second message about us (Archery Section) and tell the people about upcoming events, discount, offers and new things can be said. • B96 and 101.9 The Mix Internet • Cabela’s already has established a website for its customers to have access to. Hunting Season • During the10/1/13 to the 1/20/14 is hunting season, during this time we can promote to the archers around the area. (Hunters tournament) Junior League Hunting season • We will also provide a similar activity for the younger age group.

  10. Description of the Schedule • Ads will be mentioned in the Chicago Tribune, and Chicago Sun-Times. • Direct mail will have a repetitive pattern in which throughout the year the mail will be sent and then through the hunting season mail will be sent out. • Internet is free since we already have a website for customers to look at. • And then the Hunters Season and the Junior Hunter Season will be the biggest event held through out the year, that will benefit Cabela’s.

  11. Schedules of all sales promotion activities planned • Hunters Season: • This event will occur on the 10/1/13 to the 1/20/14. The competition will be six weeks long two weeks each month. • Professional or Amateur archers will be able to enter as long as they own a license. • We will send them to a forest preserve to hunt, with a time limit of two to three hours. With a limit on how many can enter of about 15 to 20 archers. • Cost to enter is $50 for adults and then $32 for the younger age group.

  12. Hunters Season Cont. • Prizes: Top prizes to a 1st to 7th placement • A day with Brad Ellison (World’s best archer) and limited time forest preserve offers. (each month there a limit of two, one for the adults and one for the younger group.) • Forest Preserve Offers with $50 discount at Cabela’s Archery Section • $50 discount at Cabela’s Archery Section • $40 discount at Cabela’s Archery Section • $30 discount at Cabela’s Archery Section • $20 discount at Cabela’s Archery Section • $10 discount at Cabela’s Archery Section

  13. Junior Hunter Season • Junior Hunter Season • What we are doing essentially is do the same thing as for the adults, only for the younger age group and a extra hour added. • We have planned a chance for the younger archers to have the assistance of our staff or have their parents assist them. • Or just use life size models for them to target at. (They will spread around to make it at least difficult enough that they won’t win as easy) • For the Junior Hunters we will have the same prizes.

  14. Hunters and Junior Hunter Season goal. • With this activity we hope to create future customers by targeting the younger group , to ensure Cabela’s as a trustworthy place to shop at.(Junior) • We hope expand awareness and make better sales with our customers.

  15. Statement of benefits to the Client/Advertiser • Increase the sales • Store Awareness • Keep previous customers • And expand the customer income As your advertiser we are ready to take initiative, to make your company flourish and expand as needed in the Archery Section. And we are secure in our plans that they will be able to help you

  16. Ready to aim and fire into the next biggest thing for Cabela’s?

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