Visually Communicating F ashion D esigns DVC 2.1 Part A

1. Visually Communicating Fashion DesignsDVC 2.1 Part A Lesley Pearce Auckland University

3. Visual communication: Learning objective • Refers to the effective communication and presentation of design ideas using modelling and graphic design techniques. Students learn to communicate and present their design ideas and information by applying 2D and 3D drawing techniques such as sketching, rendering, digital, annotations, instrumental, templates, collage, overlays. • High quality visual techniques and knowledge that communicates a story to an audience – the intent of the design.

4. Teachers teach… • How to appreciate aesthetic and physical characteristics of a design • Visual communication techniques • Skills in using different media to explore design ideas • Skills in “telling a story” through visual communication • Divergent design possibilities • Through looking at how other designers communicate their ideas

5. Students need to… • Communicate their design ideas using techniques that explore both identifiable aesthetic and functional details of a design • Apply techniques such as sketching, modelling, rendering, collage, overlays and digital media • Reflect on and extend divergent design possibilities

6. Discuss • Aesthetic and physical characteristics of a design. How do you recognise them in fashion/textile designs?

7. Aesthetics • Aesthetic qualities may include but are not limited to: • colour • tone • texture • pattern • shape • balance • surface finish

8. Function • Functional qualities may include but are not limited to: • operation eg movement and ergonomic interface • construction eg material and assembly • size, scale, and proportion

9. Aesthetics or function or both?

10. What is being visually communicated?

11. What is being visually communicated here?

12. And here?

13. What is being visually communicated through the use of a toile?

14. And here?

15. What is this story board visually communicating?

16. Final design – what does the photograph visually communicate?

17. Technique: flat schematics A flat sketchshows the full front or full back of a design

18. Visual communication and idea generation It is about using techniques to explore ideas, e.g. • starting points • abstraction • conceptual models • adapting existing products

19. How can students show evidence that they can use a given or find a starting point and re-interpret that as an idea of their own? Don’t throw away the scribbles, crumpled paper, interpretative drawings from life and/or inspirational research which comes before the neatly drawn idea

20. Celebrate the first ideas? What techniques have been used?

21. Where do Ideas come from? “iwas listening to a really funky swing song and somehow ended up sketching these sillies...”

22. Where do ideas come from? Paper folding.

23. Find a starting point and re-interpret that as an idea of your own

24. Aim for excellence Generate ideas to become new starting points re-generate, re-combine, overlay, re-mix, re-invent and generate new ideas

25. So the focus is not just on techniques but what the techniques are for,that is idea generation

27. greater attention to the details being seen as design possibilities and a range of ideas that are different (no pre-determining the final outcome with the first sketch!

28. Technique: Fashion illustrations A dimensional sketch will show the depth and different angles of a design

29. Pencil Sketching

30. The ultimate goal of your sketch is to provide you and the audience, the feel of how the garment will look like when worn. This gives the sketch visual impact.

35. Essential to know how… • to draw fabric • to draw the folds of clothing • to use lighting effects • To shade to create depth • to use colours and different techniques in reflecting the movements and the poses of the model All will enhance the quality of the sketch and gives a 3 dimensional illustrations