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Introduction 10/10/2012 Presented by Larry Ramsey-Macomber. Granit Industrial Grade 1910i & 1911i. Industrial VOC. How to Improve Industrial VOC. Customer Advisory Board (CAB). What was needed Small group Continuous access Representative of markets served
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Introduction 10/10/2012 Presented by Larry Ramsey-Macomber Granit Industrial Grade1910i & 1911i
Industrial VOC How to Improve Industrial VOC Customer Advisory Board (CAB) • What was needed • Small group • Continuous access • Representative of markets served • Aligned with geographical focus • Willingness to commit time and effort • Long term commitment • Trusted! • Supplemented by additional VOC What They Told Us Benefits • Fast response • Everything from ranking needs (QFDs) to length of industrial cable • Internal Champion • Sponsoring visits introductions to key players • Sharing information • What’s important and why • Labels used to test scanners • Compliments sales efforts • “Introduction” to new groups (UPS CACH, Lennox IA facility) • Prepares for launch • Beyond NPI • Soft needs We Listened ………
When you think Granit, think • Xenon!
Industrial Grade Xenon Xenon Same processor Same sensor Same firmware Same decoding Same cables IP 65 5,000 1M Tumbles 50-2M drops to concrete at cold temperature IP 51 “Horizontal” CCB Class 1 BT ± 20kV air discharge Granit Best of Both Worlds
Industrial Grade Xenon Xenon Granit Important Differences
When you think Granit, think • Xenon! • Durability!
Class Leading Durability Note 1: Tested Note 2: Corded Note 3: Industrial Grade Cable 97 72 81 73 Get More Durability for Your Money
When you think Granit, think • Xenon! • Durability! • Performance!
Real World Use Cases In mixed use cases Granit ER outperforms Motorola 2D and is on par with LS3408FZ laser! Competition does not have the read range Performance 2nd to None! seconds +50% +20% Second Class Performance Comparable performance Snappier More Aggressive Longer Range +20% :Slower Base Line: Equal +50% 2nd Class 1D Performance, 2D Advantage
Competition Granit Industrial Grade1910i & 1911i
Use Case Durability Rating Tested Tumble Spec: Long Term Survivability • 5,000 1M tumbles (including competition) • IP65 • ESD ± 20kV air discharge • 50 – 2M drops to concrete tested across temperature specification range (including competition @ cold temp) • 60lbs cable pull force resistance (industrial cable) – communication (including competition) 97 81 1m 73 72 Why does Motorola have tumble spec for all of their industrial scanners except DS3508SR? Durability Rating Sets Granit 191Xi Apart From the Competition 87 Customer’s use case dictates criteria’s weight Built-to-Last
Competition Vs. Motorola – Tier 1 Differentiators • 5000 1M tumbles • Drop at cold temperature • IP51 base • Class 1 BT (adjustable) • Extended 1D read range • Industrial cable • 60lb cable pull w/o loosing comm. DS35X8ER: Not as durable, comparable performance, Vs. Intermec – Tier 2 Vs. Datalogic – Tier 2 DX8530: Neither performance nor durability SR61T2D: Neither performance nor durability Class Leading Durability – Performance 2nd to None
Market Launch Granit Industrial Grade1910i & 1911i
Launch: World Wide Nov 6th • Data sheets • Press release • 360° Product Tour • Photography • Durability Calculator • Brochure • Price List 87 Getting the Message Out
Market Based Pricing Priced comparable to competition Granit 191Xi: Feature Rich IP 51 CCB 50.000 scans/charge Horz. CCB 5000 1m Tumbles Greatly increased snappiness 87 Colder temperatures Improved battery replacement Reduced SKUs ±20 Kv air $211 $315 Read l-D codes further Class 1 Radio Industrial Cable option Optional vibrator Improved damaged code reading Laser aimer std IP65 Greater motion tolerance Higher ASP Best durability rating Louder beeper Drop at cold temperature Vert . Mounting Lock Recessed window Easier to use cable lock Granit: Added Value
Models Corded & Cordless
Accessories Full Suite of Accessories
Service Offerings Service Made Simple • Full comprehensive device coverage against accidental breakage and normal wear & tear • One business day turnaround • Expedited return freight • Multi-year packages • Closes the loop on total cost of ownership
Enhancements Granit Industrial Grade1910i & 1911i
Loud Beeper /Vibrator • We finally did it! A Loud beeper providing adequate user feed back in noisy environments. • All Granit models (both corded and cordless) comes standard with a vibrator module defaulted on. **(production units will be much louder than Alpha and Beta units) Vibrator providing user feed back for loud environments Complies with MIL-STD-810G, Method 514.6, Annex C Made for Noisy Environments
Laser Aimer The Granit 1910i and 1911i comes standard with a bracketed laser aimer only, see pattern below. For reference, the laser aimer pattern has the following dimentions: 4.4 inches (11cm) wide @ a distance of 9.3 inches (23 cm) Ideal for Reading 1D Further Out
Industrial Cable Option CABLE, USB TYPE A,STRAIGHT, 3M, INDUST. (SAP description) • Constant cable pull force of 60lbs • A true industrial and cold temp USB cable as an option. • The rest of the cables are the same as Xenon For When It’s Needed
Easy Access Far Simpler Than Competition