From manuscript to published textbook

1. From manuscript to published textbook Joe McVeigh Valerie Kelemen Brenda Wegmann

2. Our experience • Joe McVeigh – freelance development editor • Valerie Kelemen – Publishing Manager, McGraw-Hill ELT • Brenda Wegmann – published author of 14 books since 1974

3. Your expectations • Why are you here today? • What level of experience do you have in writing or publishing? • What don’t you know that you’d like to learn about?

4. Outline of the session • Overview of the publishing process • Focus on the production phase from when you submit the completed manuscript until when the book is published • Questions

5. Authors (royaltied partners) Publisher or Editorial Director Sponsoring Editor (SE) Designers Project Managers Development Editors (DE) Writers for hire Copyeditors Artists Photo Researchers Proofreaders or Production Editors Cold Readers Compositors Sales and Marketing Reps Reviewers Indexers Printers Correlators Audio Team The people who contribute…

6. The Publishing Process in Four Phases DEVELOPMENT RESEARCH PRODUCTION MANUFACTURING

7. Research involves… Classroom feedback from students and teachers The author The sponsoring editor and publisher

8. Researchactivities… • Listening to teachers and students • Preparing a proposed project brief • Scouting for authors and commissioning samples • Concept testing with sample chapters that authors have written • Focus groups with sample chapters • Researching at conferences/conventions • Competitive analysis • Feedback on sample materials • Author contract negotiation

9. Research continues… • Publisher commissions designed prototype • Designed prototype is piloted in the classroom • Teachers give feedback • The publisher develops full prototype unit and guidelines

10. Financial research • Sales forecasts: how many copies of the book will we sell? • Budgets: how much will this project cost? • Royalties: how will the author’s royalty contract be structured?

11. Development: Writing the book

12. Development begins… Prototype and guidelines from research phase Author writes draft 1 copyeditor Author Author writes draft 2 (possibly 3) Development Editor provides feedback Final manuscript, art log, and book map ready for production

13. Production • The manuscript you wrote in Microsoft Word or Adobe In Copy goes to the publisher • This is where all the pieces of the puzzle come together into book pages • Demystifying this phase is our mission today!

14. Manufacturing • Final files, in perfect condition, are released to the printer • The book is printed (It takes about a month)

15. Production How it all comes together on the page

16. front/back matter direction lines level market feedback publisher feedback art manuscript overmatter budget design page count photos permissions appropriateness of content schedule index ongoing creative ideas

17. Flowchart of work in production… Layouts 2nd pages 3rd pages Final pages PDFs Final disc Manufacturing

18. The Sponsoring Editor (SE) is responsible for…. • Overseeing all phases of the project • Ensuring the series is appropriate for students and teachers • Developing prototype and guidelines • Conducting research • Scouting for authors • Finalizing the component array • Contracting with entire project team • Determining the look and feel of book • Monitoring the quality of content • Scheduling all components to come out on time

19. The Development Editor (DE) is responsible for: • Working with the authors to ensure readability and flow • Making sure the manuscript adheres to guidelines • Applying pedagogy to all pieces of the manuscript • Making sure topics are market-appropriate • Checking that all the activities work • Approving the art and photos and editing the art log • Managing the art and photo approval process • Keeping to schedules • Ensuring that text will fit on the page • Creating the book map • Communicating with the author(s) about progress

20. The author is responsible for… • Having a clear picture of the market for the series • Writing explanations and activities • Creating the art log to go with the text • Responding to publisher and market comments with changes or rejoinders • Writing drafts (usually 3) until the manuscript is production-ready

21. In addition, the publisher relies on the author to: • Read 2R pages and write comments, which the publisher will incorporate • Provide feedback on art/photos • Give creative input throughout the process to ensure best quality • Adhere to schedules so that the series comes to market on time • Be the creative voice of the series

22. Our focus today: the production phase • The magic moment: “Turnover to production” • Copy edit

24. The production phase • “Turnover to production” • Copy edit • The “design” of the book • Role of the typesetter or “comp” • Coding for design

25. Coding the manuscript A 6a The Simple Past Tense: Regular Verbs FORM BOX Form [Art s1 SS38002.JPG] EX Erika worked in a hospital last year. She helped a lot of people. PRES To form the simple past of regular verbs, add –ed to the base verb. The past form is the same for all persons. GCHART • [listening icon] • [B] • 1 Practice • [DL] • Complete the sentences with the simple past tense of the verbs in parentheses. • [Art s2 22289197.jpg] • [ATX] • It __rained__ (rain) yesterday. • Peter ___________ (wait) for the bus for 30 minutes. • He ___________ (walk) into the office at 9:10. He was late.

26. The production phase • “Turnover to production” • Copy edit • The “design” of the book • Role of the typesetter or “comp” • Coding for design • Rounds of pages • Art program • Proofreading

27. Pedagogical considerations / Consistency within a series • Focusing on words from the Academic Word list. • Strategy boxes • Self-assessment log • Focus on testing

28. Not enough space • The concept of signatures • Widows and orphans • No blank pages • Chapter opening locations “recto – verso” • The book map

29. The book map

30. Time crunch • Publishing schedules and deadlines – what’s the big deal? • Need a rewrite – the author is on vacation – help ! • Art turns out to be inappropriate

31. Religious, political, moral, and marketing considerations The eight forbidden topics: Politics Alcohol Religion Sex Narcotics Israel Pork Stereotypes

32. Religious, political, moral, and marketing considerations • Female infanticide • It’s not South Korea, it’s just Korea • Sergio Aragones cartoon

33. Permissions • The permissions process • Calling Dr. Phil • Arab culture and medicine • Time magazine

34. The art program • The art log

35. The art program • The art log • Photo research • Digital image libraries • Cartoons • Sorry, Farley Mowat • Edgar Alan Poe: The Tell-tale Heart

36. The art program

37. The art program Alternatives

38. The art program • The art log • Photo research • Digital image libraries • Cartoons • Sorry, Farley Mowat • Edgar Alan Poe • The Mona Lisa

39. What questions do you have ?

40. Thanks for coming. • Please help us clear the room for the next presentation. Give us a minute to get our stuff out of the way and we’ll be happy to talk with you out in the hall (back where there’s a little more space.) • Remember you can download the PowerPoint slides at www.joemcveigh.org