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Considerations in Delivering 3D to the Home by Brad Hunt President Digital Media Directions, LLC www.DMD-LLC.com

Considerations in Delivering 3D to the Home by Brad Hunt President Digital Media Directions, LLC www.DMD-LLC.com. © 2009 Digital Media Directions, LLC . Delivering 3D to the Home. 3D Encoding & Video Compression. 3D Video Distribution Channels. Left Eye. 3D Home Master.

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Considerations in Delivering 3D to the Home by Brad Hunt President Digital Media Directions, LLC www.DMD-LLC.com

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  1. Considerations in • Delivering 3D to the Home • by • Brad Hunt • President • Digital Media Directions, LLC • www.DMD-LLC.com © 2009 Digital Media Directions, LLC

  2. Delivering 3D to the Home 3D Encoding & Video Compression 3D Video Distribution Channels Left Eye 3D Home Master Blu-ray Disc DVD Cable TV Satellite TV Terrestrial TV IPTV Internet Right Eye 3D Format Encode Video Compress 3D Home Package Video Decompress 3D Format Decode Media Players & Set Top Boxes 3D TV

  3. 3D Encoding Formats Line Interleave Column Interleave Checkerboard SPATIAL COMPRESSION Top & Bottom Left Eye Left Eye Side-by-Side Right Eye Right Eye Reduced picture resolution!

  4. 3D Encoding Formats RE RE RE LE LE LE LE LE RE RE TEMPORAL COMPRESSION Time Left Eye Left Eye Right Eye Right Eye Provides full resolution quality but requires increased bandwidth and storage! 2D 3D Frame Sequential

  5. 3D Encoding Formats 2D Metadata 2D 2D MD 2D MD 2D MD 2D MD 2D MD MD 2D + METADATA Left Eye Left Eye Time Right Eye Right Eye Can provide 2D playback compatibility in legacy devices! 2D 2D + Metadata

  6. 3D Encoding Formats Left Eye Right Eye COLOR CODING Left Eye Time Right Eye Left Eye Right Eye 3D Anaglyph Not a compelling 3D experience!

  7. 3D Codec Vendors

  8. 3D-Ready Displays in Homes x x x x (1920x1080) (1280x720) (1024x768) (1366x768) x x x (1366x768) (1920x1080) (1024x768) x x (1366x768) (1024x768) PLASMA FLAT PANEL LCD FLAT PANEL DLP REAR SCREEN PAGE-FLIP MICRO-POLARIZER No single 3D format is supported all displays! Mitsubishi DLP 1080p HDTV Samsung 22” 120 Hz LCD Monitor Samsung 50” PN50A450 720p HDTV Samsung 42” PN42A450 720p HDTV Hyundai 46” LCD 1080p HDTV Samsung DLP 720p HDTV Samsung DLP 1080p HDTV ViewSonic 22” 120 Hz LCD Monitor 3D FORMATSUPPORTED x x

  9. 3D to the Home Landscape Legacy 3D-Ready TVs & Future 3D TVs 3D Video Distribution Channels Legacy 2D and Future 3D Media Players & Set Top Boxes DISTRIBUTION CHANNEL REQUIREMENTS 1) Compatible with existing delivery channel? 2) Compatible with existing player/set top box? 3) Compatible with existing 3D-Ready displays? 4) Provide simultaneous 2D & 3D program compatibility? 5) What are the cost, video quality, and time to market goals?

  10. Panelists David Broberg - VP, Consumer Video Technology, CableLabs Brad Collar - VP, Technology, Warner Bros. Andrew Page - Senior Product Manager-Professional 3D Stereo, NVIDIA Albert Pica - Compression & Signal Processing Architect, NBC Universal Media Works Eisuke Tsuyuzaki - VP, Corporate Development & GM, Blu-ray Disc Group, Panasonic Chris Yewdall - President & CEO, Dynamic Digital Depth, Inc.

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