Analytics Programs: Four Perspectives

1. Analytics Programs: Four Perspectives Michael Goul, Arizona State University Ram Gopal, University of Connecticut PrabhudevKonana, University of Texas-Austin Vijay Khatri, Indiana University October 25, 2013

2. The World of Data and Analytics 530 miles of shelf space -- 32 million books in 470 languages Library of Congress

3. The World of Data and Analytics [2] Data! Data! Data! I can’t make bricks without clay! – Sir Arthur Conan Doyle Data really powers everything that we do – Jeff Weiner, LinkedIn I keep saying that the sexy job in the next 10 years will be statisticians. And I’m not kidding – Hal Varian Data is the new oil! – Clive Humby, dunnhumby

4. Agenda • Four Perspectives • Michael Goul, Arizona State University • Ram Gopal, University of Connecticut • PrabhudevKonana, University of Texas, Austin • Vijay Khatri, Indiana University • Q & A

5. Agenda • Four Perspectives • Michael Goul, Arizona State University • Ram Gopal, University of Connecticut • PrabhudevKonana, University of Texas-Austin • Vijay Khatri, Indiana University • Q & A

6. ASU Program: Context • MS-Business Analytics program jointly “owned” by the Supply Chain and Information Systems departments • Student mix • 30% students from the undergrad program at ASU • 30-40% international • Size • large numbers in the applicant pool with the latest cohort having 55 students McNamara, K., What is analytics? http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/ Retrieved October 20, 2013

7. ASU Program: Details • MSBA vs. MSIM program • 30 credit hours; 9 month program • Courses • Reporting • Predicting • Prescription (e.g., Asset optimization) • Developing a professional online version of the program • Undergraduate BS degree in Business Data Analytics (owned by IS) headed to Regents

8. Agenda • Four Perspectives • Michael Goul, Arizona State University • Ram Gopal, University of Connecticut • PrabhudevKonana, University of Texas-Austin • Vijay Khatri, Indiana University • Q & A

9. Operations & Information Management (OPIM) Dept. of Operations and Information Management

10. History Data Generation Processes Data Management and Shaping Data Mining & Analysis Decision Analysis Optimization Project Management Cost Analysis Project Risk Analysis • Experiential Learning Projects • Financial Modeling • Marketing Research • Operations/Services Analysis Dept. of Operations and Information Management

11. Highlights • Unique Combination of Business Analytics & Project Management • Aligned with Professional Certifications (PMI, SAS) • STEM Designated Program • Fill-time/Part-time; domestic/international mix of students • Co-mingling with MBAs • Parts of the program offered as ABC (Advanced Business Certificate) to others – BA, PM, Healthcare Analytics. • Fee-based as opposed tuition-based Dept. of Operations and Information Management

12. CURRICULUM • Business Analytics Courses • Business Process Modeling and Data Management • Predictive Modeling • Business Decision Modeling • Data Mining and Business Intelligence • Project Management Courses • Introduction to Project Management • Project Leadership & Communications • Project Risk and Cost Management • Advanced BA & PM plus three elective courses (9 hours) – overcome weaknesses or build on strengths……… • Business Analytics with R • Hadoop • Adaptive Business Intelligence • Analytical Consulting in Financial Services • Agile Project Management • Managing International Development • Projects • Gamification Dept. of Operations and Information Management

13. STUDENT PROFILE (142 Students) • 72 Returning students • 33 International • 37 female/ 35 Male • 44 full time/ 28 part time • Age mean 30 • Age range 23-56 • Fall 13 Class – 70 Students • 42 international • 33 female/ 37 male • 52 full time/ 18 part time • Age mean 28 • Age range 20-51 Dept. of Operations and Information Management

14. Placements • Nearly everyone placed/promoted. • $70-110K range • Job titles include: Data/Business Analyst, Business System Analyst, Data Research Scientist, Operations Manager, Senior Project Manager, Senior Applications Developer • Rankings • Elite Top 20 Program -Recognized by InformationWeekas one of the “Big Data Analytics Masters Degrees: 20 Top Programs” (2013) • Top 35 Best Masters in Engineering and Project Management in North America Dept. of Operations and Information Management

15. Agenda • Four Perspectives • Michael Goul, Arizona State University • Ram Gopal, University of Connecticut • PrabhudevKonana, University of Texas-Austin • Vijay Khatri, Indiana University • Q & A

16. UT-Austin: Context • MS-IROM program is owned by the IROM department in the business school • MIS, OM/SC, Statistics, Risk, decision analysis, and quantitative finance in one department • Keeping MS-IROM distinct from MBA program • 36 credit hours and 10 month program • MBA concentration in analytics; certificate in the undergraduate program (university-wide) • Taught by faculty both inside and outside the business school • Finance, accounting, marketing, CS, electrical engineering • Industry involvement • Executive council – founding members Walmart and Deloitte and other 10 companies • Industry council – about 40+ companies • Specializations in healthcare, marketing, finance, and supply chain

17. Class Profile • Class Size: 52 • Average GPA: 3.5 • Average GMAT: 710 • Average Quantitative Percentile on GRE/GMAT: 86th • Gender Breakdown: 50% M, 50% W • Academic Backgrounds • Engineering: 37% • Business: 17% • Mathematics: 17% • Economics: 15% • Psychology/Sociology: 6% • Other Majors: 8%

18. Program Sequence – 2014 onwards If waiving THREE credit hours from Fall-Opt courses then take TWO electives

19. Program Sequence

20. Agenda • Four Perspectives • Michael Goul, Arizona State University • Ram Gopal, University of Connecticut • PrabhudevKonana, University of Texas-Austin • Vijay Khatri, Indiana University • Q & A

21. Kelley: Context • Programs • MBA minor/major • MSIS concentration in BA • Online • Open enrollment Certificate in Business Analytics • Corporate Sponsored Certificate in Business Analytics • Joint Certificate in Business Analytics with Indian Institute of Management (IIM) in Lucknow • Undergraduate co-major • Taught by faculty in different departments in the business school

22. Kelley: Details • Decision Capabilities • Strategic vs. operational • Function-specific Enable Consume • Information Capabilities • Describe • Organize • Integrate Business value from analytics • Analytic Capabilities • Diagnostic • Predictive • Prescriptive Produce Adapted from Gartner’s Business Analytics Framework

23. Kelley: MBA-Major Details (15 hours) • Spreadsheet Modeling for Finance • Real Options in Capital Budgeting • Corporate Financial Risk Management • Derivative Securities • … • Datawarehousing Concepts and Management • Decision Capabilities • Strategic vs. operational • Function-specific Enable Consume Finance • Information Capabilities • Describe • Organize • Integrate • Applied Marketing Research • Marketing Intelligence Management • … Business value from analytics Marketing • Revenue Management • Logistics and Distribution • … • Analytic Capabilities • Diagnostic • Predictive • Prescriptive Supply Chain • Spreadsheet Modeling • Predictive analytics Produce Adapted from Gartner’s Business Analytics Framework

24. Kelley: MSIS • Datawarehousing Concepts and Management • Big Data – Hadoop/Hive • Revenue Management • Fraud/Accounting Analytics • Marketing Analytics • … • Decision Capabilities • Strategic vs. operational • Function-specific Enable Consume • Information Capabilities • Describe • Organize • Integrate Business value from analytics • Analytic Capabilities • Diagnostic • Predictive • Prescriptive • Multivariate Statistics • Spreadsheet Modeling • Data Mining • Web Analytics Produce Adapted from Gartner’s Business Analytics Framework

25. Kelley: Institute for Business Analytics • Decision Capabilities • Strategic vs. operational • Function-specific Enable Consume • Information Capabilities • Describe • Organize • Integrate Business value from analytics • Analytic Capabilities • Diagnostic • Predictive • Prescriptive Produce Adapted from Gartner’s Business Analytics Framework

26. Initiatives of the Institute for Business Analytics Focus for analytics for all Kelley School stakeholders

27. Focus for analytics for all Kelley School stakeholders IBA webpage http://kelley.iu.edu/iba/ • Provide a focus for analytics for all Kelley School stakeholders • The Institute’s web site was designed and launched in early 2012. • The Kelley Forum on Business Analytics was held in April 2013, attended by around 200 students, corporate partners, and faculty. Kelley Forum on Business Analytics, 2013

28. Initiatives of the Institute for Business Analytics Dissemination of analytics-related faculty research

29. Dissemination of analytics-related faculty research OnAnalytics Magazine • Create and support the development of knowledge through applied research on analytics • Three issues of OnAnalytics were printed and published online. Each faculty article was accompanied by a video that was made available on the Institute’s YouTube channel • A forthcoming special issue of Business Horizons will feature analytics articles by Kelley faculty. IBA YouTube Channel

30. Initiatives of the Institute for Business Analytics Enhance relationships with analytics-related industry leaders

31. Enhance relationships with analytics-related industry leaders Guest Speakers • Enhance relationships with analytics-related industry leaders • The Institute hosted several distinguished guests to speak on topics related to business analytics. • A working session with Grocery Manufacturers Association was hosted in Bloomington, August 2012. • The fall 2012 issue of OnAnalytics featured articles from four Kelley School corporate partners. OnAnalytics Featuring Corporate Partners

32. Initiatives of the Institute for Business Analytics Support teaching, coaching, and guidance for Kelley students and faculty

33. Support teaching, coaching, and guidance for Kelley students and faculty Analytics Tools • Provide and support teaching, coaching, and guidance for Kelley students and faculty. • The Institute participated in the design, launch, and delivery of several Kelley programs on analytics. • The Institute obtained, installed, and integrated into classes a number of advanced analytics tools. • Several distinguished speakers from industry shared insights with students. • Analytics-related internships of our MSIS and MBA students were featured in the spring 2013 OnAnalytics magazine. OnAnalytics Featuring Kelley Students

34. Initiatives of the Institute for Business Analytics Outreach and communication of analytics-related Kelley initiatives

35. Outreach and communication of analytics-related Kelley initiatives Corporate and Academic Presentations • Participate in outreach and communication of analytics-related Kelley initiatives • The Institute’s white paper, “Business Analytics Curriculum Report,” guided the Kelley School’s business analytics vision and program design. • Overviews of advanced analytics were presented to several corporate partners and academic institutions. • Communication and outreach activities continued through a LinkedIn Group, a YouTube channel, and the Institute’s wiki on analytics. Communication and Outreach through Social Media http://tinyurl.com/linkedin-kiba 376 members as of August 2013 http://kiba.pbworks.com http://tinyurl.com/youtube-kiba 1949 hits as of August 2013

36. Agenda • Four Perspectives • Michael Goul, Arizona State University • Ram Gopal, University of Connecticut • PrabhudevKonana, University of Texas-Austin • Vijay Khatri, Indiana University • Q & A

37. Questions