1 / 28

Belfast’s City Carbon Card

Belfast’s City Carbon Card. Tim Walker Head of Waste Management Belfast City Council. Outline. Introduction Background Partners Interreg IVb proposal Visual concept Benefits Next steps Contact details. Introduction - Eurocities.

tamika
Download Presentation

Belfast’s City Carbon Card

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Belfast’s City Carbon Card Tim Walker Head of Waste Management Belfast City Council

  2. Outline • Introduction • Background • Partners • Interreg IVb proposal • Visual concept • Benefits • Next steps • Contact details

  3. Introduction - Eurocities • Belfast City Council has for several years, explored options to use suitable incentives aimed at influencing behavioural change in a manner that reflects the growing need to address human induced climate change and poor resource management. The Council has now partnered with Dublin Regional Authority to develop & implement a “reward card” as part of these efforts.

  4. Background • Waste Management Service established in 2003 • Focus upon treatment & disposal • Behaviour & attitude change of public needed as well as new boxes, bins & facilities • Promotions campaigns ramped up circa £300kpa • Recognition that emphasis on economic push • Needed to consider alternatives – i.e. economic pull

  5. Evolution • Report to Committee in 2003 • Initial presentation to stakeholders on education & behaviour change, including the Nu-card project • Revised proposals in 2004 • Strong (positive) Councillor engagement • Hiatus as rolled-out new services • Revisited reward card idea in 2007/08

  6. Selecting Interreg • Triple crunch issues increasingly being experienced • Recognised possibility to link with other cities’ agendas • Identified EU funding – Interreg IVb • Under priorities, recognised scope for environmental challenge • Promote an innovative & sustainable use to natural resource management • Promote an innovative approach to risk management & prevention • Promote transnational & spatial approach to…minimising greenhouse gas emissions… • Eurocities obvious area for partner search • Advertisement posted in July 2008

  7. Partners • Interreg IVb • Belfast City Council • Dublin Regional Authority • Liverpool City Council • Trier • Calais City Council • Amsterdam City Council • Brussels Regional Authority • French Environment and Energy Management Agency – Ademe • Qoin

  8. The Interreg IV Proposal • Identify scope of the project • Influence behaviour of public & retailers • Reduce production of household waste & increase its separation & re-use • Stimulate public transport • Increase the market for sustainable products • Select an appropriate tool – such as a reward card • NU Spaarpas card example • 1 point per Euro for buying in shops • 4 points per Euro for sustainable products • Labelled products (Organic, Energy Label A, Eco, FSC-wood, Fair Trade, &c.) • Bicycles, green financial products, renewable energy • Rental, repairs, second hand goods

  9. Why a reward card? • Determine appropriate outcomes • Research shows that reward systems working towards specific targets motivate people • People working towards specific targets work harder & realize more than people without targets • When people are supported in realizing their goals artificially, they show a stronger commitment to reaching this Source: Points Foundation, 2008

  10. Reward Cards

  11. How it works

  12. The theory • Develop & introduce a new (environmental) instrument • Achieve more with less budget • Use money more than once • Realize efficiency savings • Use modern technology • Use the economy to stimulate public behaviour change

  13. Using a monetary model & adapting elements from popular financial/marketing programmes • A “green for green” reward programme • Encourages the public to buy “green” products & adopt the “right” behaviour • Stimulates the retail industry (& their suppliers) to go green • It can be promoted as a loyalty programme

  14. Visual Concept Local government Citizens receive a card from the municipality Consumers Citizens

  15. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Green Money is bought for national currency at the Fund. Citizens are rewarded with green money for good behavior, like waste separation, voluntary work or energy savings. Local government Consumers Citizens

  16. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Businesses need to meet specific criteria to participate. Consumers receive Green Money as loyalty for shopping at participating businesses. Local government These points are bought for euros at the Fund Businesses Consumers Citizens

  17. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Consumers receive an additional bonus for the right purchases in Green money. Local government Businesses Consumers Citizens

  18. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Consumers can use green money for green purchases. Green Money can be spend on the next purchase, or be saved for larger items. Donations are possible as well. Local government Businesses Consumers Citizens

  19. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Businesses are stimulated to pay each other with Green Money Local government Businesses Consumers Citizens

  20. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Under specific conditions businesses can convert Green Money back to national tender. Local government Businesses Consumers Citizens

  21. Green Euro Policy / products / services Pound / Euro Visual Concept Fund Local government Businesses Regional Economy Green shopping Green behaviour Consumers Citizens Green rewards

  22. Benefits • For Government/Council • Use money at least twice • Efficiency savings • Improved regional economy • Sustainability, employment, diversity • Integrated approach for different issues • For the public/consumers • Clear, practical & provides a suitable “plan for action” • Rewarded for “doing the right thing” • For Business • Increase in turnover • New (loyal) customers • Practical demonstration of CSR • Efficiency savings • Increasingly loyal employees • Improved image • Decreased business risk

  23. Partner topics • Reducing environmental impact of consumption • Improving sustainability & stimulating green consumption • Encouraging greater use of “greener” transport • Stimulating regional economic growth &… • Practical framework for inculcating better, personal approaches to sustainable development • Establishing best practice • Developing a common approach which has a relevance beyond just a city/region

  24. Key learning • Mass introduction to consumer is preferable • Idealism alone does not attract businesses • Make the (technical) system as easy as possible • Extra training to shop personnel

  25. Next steps • Committee report prepared – March • Interreg application lodged – April • Develop strands with each partner • Select technology • Trial project • Feedback

  26. Further details • Further details available • Tim Walker, Head of Waste Management • Martin Doherty, Waste Manager (Business Development & Education) • 0044 (28) 90320202 • www.wastemanagement@belfastcity.gov.uk

More Related