HDX 7000 HD Video Conference System Sales Training

1. HDX 7000 HD Video Conference SystemSales Training

2. Learning Objectives Upon successful completion of this training, you will be able to: Explain the value and positioning of the HDX 7000 Identify ideal HDX 7000 applications and targets Identify key benefits for the HDX 7000 Series Competitively differentiate the HDX 7000 Summarize how the HDX 7000 extends the benefits of UltimateHD™

3. HDX 7000 Room SystemPosition in the Portfolio Where it fits in the portfolioWhere it fits in the portfolio

4. Polycom offers a wide range of video conferencing systems from the desktop to performance grade products. Shown here are three distinct system categories and the associated products. Desktop: for desktop we have two types of solutions software application that runs on a Personal Computer with a web camera, PVX, or a desktop video conferencing system with an integrated 17” LCD display the V700 or VSX 3000… Office: for the small office Polycom has the V500, a set-top system with an electronic PTZ integrated camera. Additionally, some customers find the V700 and VSX 3000 meet their needs in the small office. Conference Room: Entry / Mainstream: VSX 7000s set top or the VSX 7000e available in a split form factor a variety of options are available with the VSX 7000s and VSX 7000e products including content sharing and multi-point capabilities Performance: VSX 7000 series as well as the new Polycom HDX 9000 series offer integrator class performance. Polycom offers a wide range of video conferencing systems from the desktop to performance grade products. Shown here are three distinct system categories and the associated products. Desktop: for desktop we have two types of solutions software application that runs on a Personal Computer with a web camera, PVX, or a desktop video conferencing system with an integrated 17” LCD display the V700 or VSX 3000… Office: for the small office Polycom has the V500, a set-top system with an electronic PTZ integrated camera. Additionally, some customers find the V700 and VSX 3000 meet their needs in the small office. Conference Room: Entry / Mainstream: VSX 7000s set top or the VSX 7000e available in a split form factor a variety of options are available with the VSX 7000s and VSX 7000e products including content sharing and multi-point capabilities Performance: VSX 7000 series as well as the new Polycom HDX 9000 series offer integrator class performance.

5. Polycom HDX Series - Positioning Video products from Polycom offer critical signature benefits across the various lines. Beginning with the price leading v-series product line, People + content IP allows video and voice participants to share content cable-free! StereoSurround separates multiple voices with converstaional stereo making the conversation natural. Siren 14 in the V-Series and VSX, and Siren 22 in the HDX product line completely eliminates listening fatigue with the clearest audio in the market. Polycom’s video products enable SIP benefits from desktop to boardroom with SIP support. Keeping every conference secure is critical and Polycom delivers with standards-based encryption. iPriority provides the industry's most comprehensive Quality of Service features for IP networks. Users can maneuver through Polycom’s products with ease using the consistent, well-designed Polycom User Interface. The VSX and HDX product lines offer the highest image clarity and most natural motion handling with Pro-Motion. Progressing from one type of communication, like a phone call, to another, such as a video call is simply a button away with Polycom’s phone integration options; SoundStation VTX 1000 for the VSX products, and the Next Generation conference phones for the HDX products. The HDX 9000 series offer people on content; a remarkable new way to share content and the presenter in a single stream-ehancing the overall experience, engaging the far side like never before! Lastly, High Definition… the HDX 9000 series offers true HD with 720p at 30frames per second.Video products from Polycom offer critical signature benefits across the various lines. Beginning with the price leading v-series product line, People + content IP allows video and voice participants to share content cable-free! StereoSurround separates multiple voices with converstaional stereo making the conversation natural. Siren 14 in the V-Series and VSX, and Siren 22 in the HDX product line completely eliminates listening fatigue with the clearest audio in the market. Polycom’s video products enable SIP benefits from desktop to boardroom with SIP support. Keeping every conference secure is critical and Polycom delivers with standards-based encryption. iPriority provides the industry's most comprehensive Quality of Service features for IP networks. Users can maneuver through Polycom’s products with ease using the consistent, well-designed Polycom User Interface. The VSX and HDX product lines offer the highest image clarity and most natural motion handling with Pro-Motion. Progressing from one type of communication, like a phone call, to another, such as a video call is simply a button away with Polycom’s phone integration options; SoundStation VTX 1000 for the VSX products, and the Next Generation conference phones for the HDX products. The HDX 9000 series offer people on content; a remarkable new way to share content and the presenter in a single stream-ehancing the overall experience, engaging the far side like never before! Lastly, High Definition… the HDX 9000 series offers true HD with 720p at 30frames per second.

6. HDX 7000 Room System The value of the HDX 7000 is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network. The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.

7. HDX 7000 Key Benefits Delivers HD video beyond traditional conference room settings Expands pool of teams and individuals sharing knowledge Increases adoption and use of existing video investments Add value to any meeting with flexible HD content sharing Share content in HD with People+Content Easily and securely integrate across your standards-based network Rely easily on flexible connection options: H.323, SIP, BRI, PRI and serial applications Securely share sensitive documents or records with embedded AES Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen UltimateHD Experience (HD Audio, HD Video & HD Content) Incredible, life-like video quality in every call Polycom EagleEyeTM HD Camera provides precise motion and color 12 x Optical Zoom Quiet operation Natural and realistic video reproduction in HD (1-4M) and 4CIF (starting at 256K) Attach other HD cameras to share static and multimedia content in full motion Powerful audio provides for an amazingly natural experience Siren22™ (100Hz – 22kHz range) in StereoSurround™ Patented audio handling, noise handling Eliminates unwanted noise with keyboard noise reduction technology VoIP or Analog speakerphone capabilities Enhance every call with flexible and innovative content sharing capabilities People+Content™ and People+Content IP Standard H.239 allows for complete interoperability with other video communication systems People On Content™ User can become part of their presentation and keep audience’s attention on the far site/s Deliver amazingly high impact video in any application Fully engage the entire classroom with precise motion, crisp color and broad coverage See every facial expression during intense negotiations with 12X Optical Zoom Move the camera around the boardroom without noisy interruptions - quiet operation Enjoy highest quality at any bandwidth with HD at 1M+ and 4CIF from 256K Increase understanding and enjoyment with rich, clear audio Hear the surgeon AND the stethoscope in perfect detail with Siren22™ audio Distinguish every voice at the table effortlessly with StereoSurround™ Eliminate auditorium echo and HVAC fans with patented audio handling Ensure the Commander hears you - not your keyboard - with keyboard noise reduction Remain flexible and uncluttered with direct VoIP direct dialing capabilities Add value to any meeting with flexible and innovative HD content sharing Share the full experience of your next marketing campaign – static or multimedia – with alternate HD peripherals Include court documents effortlessly with standard-based People+Content™ (H.239) Share content wirelessly and from remote locations with People+Content IP Easily and securely integrate across your standards-based network Flexible connection options: H.323, SIP, BRI, PRI and serial applications Securely share sensitive court documents or patient records with embedded AES Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen Flexibility in bandwidth for content sharing or multipoint option Enjoy the ultimate multimedia experience with calls speeds up to 2 Mbps Join up to four teammates with the click of a button using internal multipoint Add complex content with consistent overall quality - bandwidth automatically adjusts toward to Content or People depending on demand UltimateHD Experience (HD Audio, HD Video & HD Content) Incredible, life-like video quality in every call Polycom EagleEyeTM HD Camera provides precise motion and color 12 x Optical Zoom Quiet operation Natural and realistic video reproduction in HD (1-4M) and 4CIF (starting at 256K) Attach other HD cameras to share static and multimedia content in full motion Powerful audio provides for an amazingly natural experience Siren22™ (100Hz – 22kHz range) in StereoSurround™ Patented audio handling, noise handling Eliminates unwanted noise with keyboard noise reduction technology VoIP or Analog speakerphone capabilities Enhance every call with flexible and innovative content sharing capabilities People+Content™ and People+Content IP Standard H.239 allows for complete interoperability with other video communication systems People On Content™ User can become part of their presentation and keep audience’s attention on the far site/s Deliver amazingly high impact video in any application Fully engage the entire classroom with precise motion, crisp color and broad coverage See every facial expression during intense negotiations with 12X Optical Zoom Move the camera around the boardroom without noisy interruptions - quiet operation Enjoy highest quality at any bandwidth with HD at 1M+ and 4CIF from 256K Increase understanding and enjoyment with rich, clear audio Hear the surgeon AND the stethoscope in perfect detail with Siren22™ audio Distinguish every voice at the table effortlessly with StereoSurround™ Eliminate auditorium echo and HVAC fans with patented audio handling Ensure the Commander hears you - not your keyboard - with keyboard noise reduction Remain flexible and uncluttered with direct VoIP direct dialing capabilities Add value to any meeting with flexible and innovative HD content sharing Share the full experience of your next marketing campaign – static or multimedia – with alternate HD peripherals Include court documents effortlessly with standard-based People+Content™ (H.239) Share content wirelessly and from remote locations with People+Content IP Easily and securely integrate across your standards-based network Flexible connection options: H.323, SIP, BRI, PRI and serial applications Securely share sensitive court documents or patient records with embedded AES Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen Flexibility in bandwidth for content sharing or multipoint option Enjoy the ultimate multimedia experience with calls speeds up to 2 Mbps Join up to four teammates with the click of a button using internal multipoint Add complex content with consistent overall quality - bandwidth automatically adjusts toward to Content or People depending on demand

8. HDX 7000 Use Case Applications Enterprise Turn-key in small to medium sized conference room Widespread user adoption of video Easy to deploy High performance New and existing users of video Education Small or medium sized classroom Enable affordable distance learning Simple to use Bring specialty classes to more students

9. Competitive Advantages and Positioning

10. Competition The HDX 7000 is based upon the same processing technology as the HDX 9000 Series. The HDX 9000 Series was rated independently by Wainhouse Research as the top HD communications system in the marketplace. Polycom offers the UltimateHD™ Experience HD Voice allows you to distinctly hear every sound you need to hear and none that you don’t HD Video provides the sharpest, clearest images in vivid, natural color and full motion HD Content allows you to share the full value of your work in any application

11. Boxing Out the Competition Primary Competition Tandberg Edge 75 / 85 LifeSize Express / Team MP

12. HDX 7000 vs. Tandberg Edge 95, 85 & 75

13. HDX 7000 vs. LifeSize Room / Team / Express

14. HDX 7000 Key Benefits

15. Integrated HD Video Conferencing Portfolio HDX Series Video Endpoints UltimateHD from Desktops to Auditoriums RMX 2000 Conference Platform HD Continuous Presence PSTN voice & multi-language support ReadiManager SE200 Conference Management and Scheduling Application V3: Added scalability, multi-language support, and support for all new HDX endpoints

16. Questions to ask Do you want to have the ability to have a flawless call over your IP network or the Internet? Lost Packet Recovery will assure you do Do you want a camera that be able to capture all areas of your room with clarity and true color representation? The Polycom EagleEye has a 12x Optical zoom and offers a very natural experience for all users Do you want to share your work the way it was meant to be seen? With People+Content, you can send your graphics, spreadsheets, etc. in HD

17. HDX 7000 Packaging

18. HDX 7000 Product Options

19. HDX 7000 Packaged Solutions Note that the codec slides nicely behind the display for a turn-key wall mount or pedestal solution.Note that the codec slides nicely behind the display for a turn-key wall mount or pedestal solution.

20. HDX 7000 Series Technical Specifications

21. 21 USB for soft updateUSB for soft update

22. HDX 7000 Go to Market Resources

23. HDX 7000 Sales Tools and Information Online Video Briefings and Trainings Streaming video on the VMC 1000 Data Sheet, Features and Benefits, FAQs, Quick Reference Guide Product Bulletins (per product for each Theatre) Competitive Analysis LPR Comparison All tools posted to the PRC on January 11, 2008

24. Dates/Next Steps/Launch Activities Announcement at Sales Conference on 1/21 Information readily available on www.polycom.com on 1/21 No demo units available until units ship First customer ship early March, 2008

25. Goals and Targets The HDX 7000 is projected to be take a 30% share of the HDX marketplace This is based upon similar products in the VSX product family

26. Contacts PlanetPolycom VMC http://vsgvmc1000/vmc/secure/login.jhtml? Product Marketing Bob Knauf, Sr. Product Marketing Mgr., Austin, 512-372-7089 Laura Shay, Director of Product Marketing, Austin 512-372-7112 Product Management Steve Zabriski, Sr. Product Management Mgr., Austin, 512-372-7030 Pete Tao, Director of Product Management, Austin 512-372-7196

27. HDX 7000 Value Proposition The value of the HDX 7000 is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network. The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.

28. Live long and prosper.