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Publications

Publications. What type of publication should you use?. Depends upon the Purpose of the communication and the Characteristics of the Target Audience. Why and what do you need to communicate? To whom are you communicating? . What’s the Purpose of the Publication?. Click here.

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Publications

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  1. Publications

  2. What type of publication should you use? Depends upon • the Purpose of the communication and • the Characteristics of the Target Audience. • Why and what do you need to communicate? • To whom are you communicating?

  3. What’s the Purpose of the Publication? Click here To identify and provide contact information for a business or individual.

  4. What’s the Purpose of the Publication? To advertise/communicate information about a one-time upcoming event Click here

  5. What’s the Purpose of the Publication? To educate, inform or advertise about a specific topic Click here

  6. What’s the Purpose of the Publication? To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly Click here

  7. Usea Business Card or Letterhead Stationery Back

  8. State Soccer Playoffs Lake Norman HS November 15, 2012 Asheville, NC 7:00 pm Pay $10 to ride the bus Use a Flyer Back

  9. Use a Brochure Back

  10. Use a Newsletter Back

  11. Business Card • Contains contact information for a business or individual • name, company name, address, phone numbers, email address, web address, and a logo • Used to help recipients remember you or your business • Some cards include a photograph Back

  12. Letterhead Stationery • Used by businesses, organizations, or individuals to communicate a message and relay contact information. • name and logo of the company or individual, the address, phone numbers, email address, website, and fax number. • When a Letterhead is used with a Business Card and envelope, the color scheme and graphics should be consistent and complementary. Back

  13. Flyer • A one-page document used by a business or individual to advertise or provide information about a one-time upcoming event. • Examples: a play or a PTSA meeting • Typically used to convey information that is temporary in nature and has a short life span. Back

  14. Brochure • Used by an organization or individual toprovide information, educate, or advertise a specific topic or product • More long-term nature than that of a flyer • Describes a single entity in detail • A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics. • May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form Back

  15. Newsletter • Created by a business or individual and distributed on a regular basis • Used to provide informational updates to a group, organization, agency, or business • Describes a variety of events over a specific time period • Typically formatted in columns with side headings, graphics, and text boxes

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