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Jami Wider Allison Wong

Jami Wider Allison Wong. Jami Wider & Allison Wong. Overview. The Goals of Our Product Target Audience Relevancy in the 21st Century Description of Our Product and Screen Shots Financing Plan Evaluation of Our Product's Effectiveness. The Goals of Our Product. 1. Identify healthy foods

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Jami Wider Allison Wong

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  1. Jami Wider Allison Wong Jami Wider & Allison Wong

  2. Overview The Goals of Our ProductTarget Audience Relevancy in the 21st CenturyDescription of Our Product and Screen ShotsFinancing Plan Evaluation of Our Product's Effectiveness

  3. The Goals of Our Product 1. Identify healthy foods 2.Understand the importance of moderation 3.Learn nutrients 4.Understand the significance the food pyramid

  4. Target Audience • Boys and Girls • Ages 6-9 •  English-speaking

  5. Relevancy of Our Product in the 21st Century • The obesity rate has tripled since the late 1970s and early 1980s. It jumped from 6.5% to 19.6% • Childhood obesity can lead to heart disease, high blood pressure, type 2 diabetes, high cholesterol, and other life threatening health issues • Children ages 8-18 on average own about 2.3 console video game players • More than one hour a day is spent playing video games

  6. Description of Our Product •  Nintendo DS game • Children ages 8-18 on average own about 2.3 console video games • +1 hour of video game use • Stylus • Coordination and fine motor skills

  7. Description of Our Product  Virtual World • Missions • Virtual grocery store • Food pyramid • The Veggie Shack • Identify various veggies and learn their nutritional value using fun and educational games • The Fruit Bowl • Identify various fruits and learn their nutritional value using fun and educational games such as Fruit Bowling with fruit pins

  8. Identifying and Creating Healthy Foods • Identify healthy foods and creating healthy meals

  9. Description of Our Product  Avatar • Personalize character - Eye color and shape, facial features, body shape, hair color and style, skin color, e.t.c. • Food given will result in health consequences for avatar • For unhealthy food decisions, avatar will gain weight and become ill • For healthy food decisions, avatar will stay strong and fit and will grow in height

  10. Financing Plan •  U.S. Government Grant • Enhancing Education Through Technology (Ed-Tech) State Program • Only for initial costs • Point-of-Purchase • Toys ‘R Us • Game Stop • Ancillary products • Recipe book “My Very Own Recipe Book” • Plush Toys • Collectible cards

  11. Determining Our Product's Effectiveness • Focus Groups before and after introduction of product • During these focus groups children will be asked to make food choices • See if there is a difference in food choice after game • Children will be asked about knowledge of nutrition before introduction of game • Children will be asked what they learned and if the game was helpful • Children will be asked if it was entertaining

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