Understanding your audiences

1. Understanding your audiences Know who you are talking with

2. Project audiences • Farmers in the lower watershed • Farmers in the upper watershed • Project managers and implementers • Foreign nationals involved or interested in the project • Iranian public • Government of Iran

3. Audiences in the lower watershed • Farmers in the irrigation development area • Prospective members of water user associations • Farmers in the irrigation improvement area • Prospective members of water user associations • Members of the mirabs • Traditional water management groups • Private sector • Input suppliers (eg pesticide dealers), produce traders • Individuals who are adversely affected • Those who must lose part of their land

4. Audiences in the upper and lower watersheds • Differentiate by • Gender: men and women • Age: old and young • Income: rich and poor

5. Audiences in the upper watershed • Cooperative managers and members • People living in the forests • Who are not members of the cooperatives • People to be resettled

6. Audiences: project management and implementation • Central Liaison Office • Project Implementation Unit, MOJA • Project Implementation Unit, MRWC • Research and extension agencies • Forest management staff • Agricultural extension and irrigation management staff • Farsi-speaking consultants

7. Audiences: Foreign nationals • Non-Farsi-speaking consultants • DFS, Nespak, Lavalin, Yekom, Arcadis Euroconsult • World Bank, Nippon Koei UK • Foreign dignitaries (eg diplomats)

8. Audiences: Other Iranian • Iranian public • In the watershed area • Broader public • Government of Iran • High-level ministry officials • Parliament • Provincial and district policy makers

9. For each audience • Characteristics • Who are they? • Information needs • What are their information needs? • Communication objectives • What should the project try to do in terms of communication? • Possible media and methods • How should the project try to communicate with them?