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In the diffusion of innovation theory, the group which is the first to try new ideas, processes, goods and services. They are attracted to change and new experiences, and use multiple information sources for making a purchase decision. Innovators are followed by early adoptors, early majority, late majority, and laggards, in that order. What should be the 12 innovator attributes which we can learn and aspire to and nurture in others? For more information- https://www.taniadejong.com/blog/innovator-attributes/#more-1104
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