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Pluck Overview

Integrated Social Media Solutions for Leading Digital Destinations UT Online Journalism Conference 4/17/2009 Steve Semelsberger SVP & GM Pluck Corporation A Demand Media Company. Pluck Overview.

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Pluck Overview

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  1. Integrated Social Media Solutions for Leading Digital DestinationsUT Online Journalism Conference4/17/2009Steve SemelsbergerSVP & GMPluck CorporationA Demand Media Company

  2. Pluck Overview • Company SnapshotPluck is a division of Demand Mediabasedin Santa Monica and led by former MySpace Chairman Richard Rosenblatt. Demand Media has 500 employees, $355MM in funding, $150MM+ in revenue, and is profitable. • Integrated Social Media ToolsServing over 3 billion interactions monthly, Pluck’s technology platform offers the widest range of comprehensive social media capabilities, integrated directly into the core site experiences of leading publishers, brands and retailers. • Content Delivery Platforms • Pluck offers a range of outsourced Custom Content solutions that boost site traffic and enable monetization. Demand Media is #1 provider of content to YouTube (150K+ videos); produce tens of thousands of articles and videos monthly. • Extensive Professional Services • Pluck provides a complete spectrum of services offerings, including strategy consulting, implementation services, account services, developer services, community management and moderation. Example Customers:

  3. 400+ Enterprise Class Customers Include… Broadcasters Newspapers Magazines Networks

  4. …While Online News Clients Include…

  5. Social Media & Online Journalism: Smart Comments

  6. Social Media & Online Journalism: Smart Comments

  7. Social Media & Online Journalism: Smart Comments

  8. Social Media & Online Journalism: Celebrity Communities

  9. Social Media & Online Journalism: Celebrity Communities

  10. Social Media & Online Journalism: User Connections

  11. Social Media & Online Journalism: Compelling Apps

  12. Social Media & Online Journalism: Groups/Microcommunities

  13. Social Media & Online Journalism: Social Unification • Key Features • Share on-site interactions with Facebook friends • Allow users to connect with Facebook from Persona • Invite Facebook friends to connect on site community • Persona friends list attributes Facebook connections

  14. Trend Summary: “Integrated Social Media” Integration with core site experiences Integration across the platform experience Integration with the broader Social Web

  15. Integrated Social Media in Action Publisher.com Today’s News Article 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User-Enhanced Content Most Commented/ Recommended Articles User-Generated Content Forums Blogs Social Networking Photos Social Unification Videos Personas Comments & Recommendations Social Network Integration Tear-off & Viral Widgets Groups Groups

  16. Integrated Social Media in Action Audience PV Growth Potential “Regulars” 1%-15%+ of users User-Enhanced Content 5%-15%+ User-Generated Content “Enthusiasts” 1%-10%+ of users 3%-10%+ Social Networking “Mavens” 1%-5%+ of users 2%-10%+ Social Unification New Users 2%-15%+ of users 3%-30%+ Using Social Media 2%-25%+ Using Social Media 1%-15%+ Using Social Media 5%-45%+ Using Social Media 8%-25%+ Potential PV Growth 10%-35%+ Potential PV Growth 15%-45%+ Potential PV Growth 5%-15%+ Potential PV Growth 5%-10%+ Confidential

  17. Thank You Rosental & University of Texas Steve Semelsberger SVP & GM Pluck Corporation A Demand Media Company +1.512.519.3214 semels@pluck.com Enjoy Lunch!

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