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Strategic Planning

Strategic Planning. Workshop 2 Environmental Scan Stakeholder Engagement SWOT Analysis. Strategic Planning involves. Identifying where the organisation is currently; Assessing how the external environment is likely to affect the organisation;

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Strategic Planning

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  1. Strategic Planning Workshop 2 Environmental Scan Stakeholder Engagement SWOT Analysis

  2. Strategic Planning involves • Identifying where the organisation is currently; • Assessing how the external environment is likely to affect the organisation; • Deciding what alternative actions are possible to reach the vision and mission; • Choosing an action or a number of actions; and • Implementing the choices, • making educated guesses about the future based on as much information as can be gathered . • Looking across the whole organisation

  3. Strategic Planning • focused on time frames of three to five years into the future • Dependent on the rate of change affecting the organisation. • Is an externally driven process

  4. The Steps in Strategic Planning • Identify the organisation's mission, objectives and strategies. • Analyse the environment in which the organisation is operating. • Identify opportunities and threats to the organisation, • Analyse the organisation's resources. • Identify the strengths and weaknesses of the organisation, • Review the organisation's mission and objectives. • Formulate strategies to achieve desired goals. • Implement strategies, • Evaluate the results,

  5. Stakeholders A stakeholder is any person, group, or entity that can place a claim on the organization's attention, resources, or output, or is affected by the output. • Evaluate the involvement of of stakeholders • External / internal • Criteria used by them to assess organisational performance? • How do they influence the organisation? • What does the organisation need from them? • How important are they? • Key ?

  6. Environmental Scan Monitoring the environment is important because: • Responsiveness to environmental issues may be a source of competitive strength • Vulnerability to environmental influences • Most companies don’t have the resources to alter their environment – they must respond to environmental changes To be successful organisations need to understand their environment

  7. Environmental analysis • Political • Economic • Social • Technological

  8. Political Factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: • tax policy • employment laws • environmental regulations • trade restrictions and tariffs • political stability

  9. Economic factors • Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macro economy: • economic growth • interest rates • exchange rates • inflation rate

  10. Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: • health consciousness • population growth rate • age distribution • career attitudes • emphasis on safety

  11. Technological factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: • R&D activity • automation • technology incentives • rate of technological change

  12. General Environment Industry Environment Business Industry Characteristics Suppliers, Competitors, Customers Technological, Political/ legal. Social, Demographic, Economic, Global

  13. Environmental Forces Demographic forces Economic forces BROAD BASED ENVIRONMENTAL FORCES Governmental forces Social forces Technological forces Global forces

  14. SWOT Analysis SWOT analysis can give you a solid basis for developing both strategies and plans. It's a systematic way to examine : • the organisation's internal strengths (S) and weaknesses (W), and • Threats (T) and opportunities (O) in its external environment.

  15. Information Sources - Research Primary (originalsources) Secondary (existing documentation) Internal External

  16. Data Sources - Internal • Primary sources: • Focus groups • Brainstorming sessions & meetings • Secondary sources: • Financial Reports • Statistical Databases • Annual Reports • Previous Investment & Business plans

  17. Data sources - External • Technology: Industry & Trade Associations, Scientific Reports & Journals, Suppliers • Legal : Industry trade Associations, • Social: ABS, Statistical information • Survey of Consumers: ABS, Industry Surveys, Customers • Demographic: Economic bulletins, ABS, Business Chamber, Industry Surveys • Economic: Economic Indicators, ABS, Bank Economic Reports, Industry Associations • Industry Specific: Industry Surveys, ABS, Industry Associations, Industry Journals

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