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Digital Adwise T-Mobile Lesson Two Spot the advert. Learning outcomes. Starter What is digital media?. Where do we see adverts? Click here to enlarge the images. Starter What is digital media?. Here are some examples of devices we use to look at digital media.
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StarterWhat is digital media? • Where do we see adverts? • Click here to enlarge the images.
StarterWhat is digital media? • Here are some examples of devices we use to look at digital media.
StarterWhat is digital media? • Examples of digital advertising. • Click here to view the ads in full.
StarterWhat is digital media? • Examples of digital advertising. • Click here to view the ads in full.
Activity 1Is it an ad or not? View full adverts
Activity 1Is it an ad or not? View full adverts
Activity 2Tag the ad! Click on the images to play the ‘Tag the Ad ‘game.
Activity 3T-Mobile campaign • View the promotional video for the T-Mobile campaign. • List the different forms of media which were part of the advertising campaign. • Which forms provided free advertising for T-Mobile? Why is free advertising important?
Activity 3T-Mobile campaign What new forms of advertising were part of the T-Mobile campaign? What was the role of the customer or consumer in these different forms of advertising? Do you want to buy a product if you can sing or say a slogan? If you recognise a brand, are you more likely to buy it rather than a different one?