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Media Communications News Releases Based on Published Research Zoë Hoyle February 7, 2004

Southern Research Station. Media Communications News Releases Based on Published Research Zoë Hoyle February 7, 2004. Southern Research Station. Why should we write stories about published research? Government funding carries an obligation to share findings with the public.

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Media Communications News Releases Based on Published Research Zoë Hoyle February 7, 2004

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  1. Southern Research Station Media Communications News Releases Based on Published Research Zoë Hoyle February 7, 2004

  2. Southern Research Station • Why should we write stories about published research? • Government funding carries an obligation to share findings with the public. • Attention from possible cooperators, other scientists. • Building an appreciation and understanding of science: media may be the only contact. • Attention from policymakers, possible funders.

  3. Southern Research Station • How do I find stories? • Ideally, with a heads up from a researcher who is publishing in Nature or Science. • Networking through internal structures (CCTs). • Current Contents weekly awareness scans. • SRS new online publications. • Galleys from authors.

  4. Southern Research Station • What interests the media? • Breakthroughs. Caution! • Animals and rare plants – bats, eels and ginseng. • Global warming and other controversial issues. • Human interest, sometimes.

  5. Southern Research Station • How do you make the release interesting and useful? • Titles: the thin line between interesting and “cute.” • Provide all essential information in the first graph. • Explain how the science is done in fairly simple terms. • Make clear why the findings are significant, and the limitations. • Quotes from the scientist in their own words (though you will probably write them). • Expendable information last.

  6. Southern Research Station • Where do I send releases? • Eurekalert (www.eurekalert.org) • Other news services (Newswise, etc). • Local newspapers: science & enviro writers • SAF and other organizations, WO. • Science magazines (New Scientist, Discover, etc.). • Individual contacts developed through NASW, CASW, etc.

  7. Southern Research Station • What else do I do with releases? • Printed release with graphic: internal and external uses. • SRS website. • Research newsletter to all scientists.

  8. Southern Research Station • What else do I do with releases? • Printed release with graphic: internal and external uses. • SRS website. • Research newsletter to all scientist • Repackaged into annual report stories, other articles. • Tipsheets.

  9. Southern Research Station • Printed release with graphic: internal and external uses. • SRS website. • Research newsletter to all scientists.

  10. Southern Research Station • What makes a good science story?

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