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Predicting the Present with Google Trends

This hypothesis by Hyunyoung Choi & Hal Varian explores the use of Google Trends to predict present trends. Presented by Martin Maduka Ejeagwu.

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Predicting the Present with Google Trends

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  1. Predicting the Present with Google Trends A hypothesis done by Hyunyoung Choi & Hal Varian E-Business Technology Prof. Dr. Eduard Heindl Presented by Martin Maduka Ejeagwu

  2. Table of Contents What is Google Trends? How to use Google Trends How Google Trends work What are the Features of Google Trends? Experience Google Trends (practical example) The Theory of Positive Contradiction Summary

  3. What is Google Trend? Google Trend is a feature in Google where people could search for the most searched subject of the world.

  4. How to use Google Trends Simply go to: http://www.google.com/trends

  5. How Google Trends work Google Trends computes a search volume in proportion to the total number of every other search on Google and then provides viewers with an index graph. The result generated is then normalized with a certain variable so that they start at 0 January 1, 2004.   Just below the X-axis of the Google index graph one can see the News reference volume which shows the number of times the subject appeared in Google News stories. http://www.google.com/intl/en/trends/about.html#7

  6. What are the Features of Google Trends? • Google Labs • Search Trends field • Examples • Today‘s Hot Trends

  7. Experience Google Trends Figure 1 ; FIFA South Africa 1 source :  http://www.google.de/trends?q=fifa+south+africa+ ; Assessed on 20 June 2009

  8. Notice Regional Difference Figure 2; FIFA South Africa; South Africa 2 source: http://www.google.de/trends?q=fifa+south+africa+; Assessed on 20th June 2009

  9. Theory of Positive Contradiction Figure 4; Swine Flu source; http://www.google.de/trends?q=swine+flu&ctab=0&geo=all&date=all&sort=0; Assessed on 20th June 2009

  10. Effect Figure 5; Vaccine Swine Flu source: http://www.google.de/trends?q=vaccine+swine+flu&ctab=0&geo=all&date=all; Assessed on 20th June 2009

  11. Summary Google Trend is a hypothesis but true. It gives a real time value of every topic recorded by it, this we can see from the graphs which I have included.

  12. Sources Figure 1 ; FIFA South Africa 1 source :  http://www.google.de/trends?q=fifa+south+africa+ ; Assessed on 20 June 2009 Figure 2; FIFA South Africa; South Africa 2 source: http://www.google.de/trends?q=fifa+south+africa+; Assessed on 20th June 2009 Figure 3; FIFA South Africa; South Africa 3 source: http://www.google.de/trends?q=fifa+south+africa+; Assessed on 20th June 2009 Figure 4; Swine Flu source; http://www.google.de/trends?q=swine+flu&ctab=0&geo=all&date=all&sort=0; Assessed on 20th June 200 Figure 5; Vaccine Swine Flu source: http://www.google.de/trends?q=vaccine+swine+flu&ctab=0&geo=all&date=all; Assessed on 20th June 2009

  13. Thankyou

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