1 / 12

CartSMART Delivers on Residential Diversion

CartSMART Delivers on Residential Diversion. RU-17 at CRRA-34 (2012) August 7, 2012. Atherton Belmont Burlingame East Palo Alto Foster City Hillsborough. RethinkWaste.

taro
Download Presentation

CartSMART Delivers on Residential Diversion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CartSMART Delivers on Residential Diversion RU-17 at CRRA-34 (2012) August 7, 2012

  2. Atherton Belmont Burlingame East Palo Alto Foster City Hillsborough RethinkWaste RethinkWaste (SBWMA) owns and manages the Shoreway Environmental Center, which receives all of the recyclables, organics, and garbage collected in its service area. Provides strategic oversight, support and management of service providers that collect, process, recycle and dispose of materials for the 12 Member Agencies. Service area includes 93,000 residences and 10,000 businesses. • Menlo Park • Redwood City • San Carlos • San Mateo • County Of San Mateo • West Bay Sanitary District

  3. Going from This… • Mix match of containers, manual and semi-automated collection • Dual stream recycling, every other week • Yard trimmings only, every other week • Weekly garbage, side and backyard collection

  4. …to This! • New wheeled carts, automated curbside collection • Weekly single stream recycling • Weekly compost, yard trimmings + organics • Weekly garbage

  5. CartSMART in NumbersJan.-Dec. 2010 vs. Jan-Dec. 2011 Recycling: +25.07% Compost: +29.27% Garbage: -17.46% 2011 Diversion = 66.18% 2010 Diversion = 55.83% 5

  6. Challenges • Service area never been through such significant changes • 12 Member Agencies (MAs), dozens of garbage service level options in most (12 separate franchise agreements) • New services, unique needs of MAs (62 elected officials) • Two-phase roll out (soft launch to deliver nearly 440,000 new carts to residents and businesses, removal of over 100,000 old containers)

  7. Public Outreach Details • Planning began Spring 2009 • First main piece sent to residents in June 2010 • Cart deliveries began August 2010 • Kitchen pail deliveries began November 2010 • Outreach messaging two-phased: • How program works through December 31, 2010 • How program works starting January 1, 2011 • Majority of outreach efforts took place June 2010-January 2011 • Outreach budget total: $875,000

  8. Public Outreach Strategies Traditional Print Direct mail Newsletters Non-traditional Cart graphics “How-to” videos Starter kit Movie theater spots TV spots Social media Video contest Outdoor Downtown banners Bus shelters & bus ads Grocery store ads Community Grassroots volunteer program Community meetings Community events 8

  9. Shoreway Environmental Center Owned by RethinkWaste Operated by South Bay Recycling (SBR) 16 acre site in San Carlos $47 million improvements Permitted to receive 3,000 tons per day Process 250 tons of recyclables per day

  10. ShorewayMaterials Recovery Facility (MRF)

  11. ShorewayEnvironmental Education Center

  12. Contact Information Monica Devincenzi Recycling Outreach & Sustainability Manager Phone: 650.802.3509 Email: mdevincenzi@rethinkwaste.org Web: www.RethinkWaste.org Facebook: www.Facebook.com/RethinkWaste Twitter: www.Twitter.com/RethinkWaste Tours: tours@rethinkwaste.org

More Related