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Montana Lottery Social Networking Works Tara Hanley Communications Specialist

Montana Lottery Social Networking Works Tara Hanley Communications Specialist . Outline Our Social Networking Sites/tools What works - What doesn’t Tips Make Facebook® “attractive” Manage your expectations Embrace criticism and negative comments Allow Facebook® to build over time

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Montana Lottery Social Networking Works Tara Hanley Communications Specialist

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  1. Montana Lottery Social Networking Works Tara Hanley Communications Specialist

  2. Outline Our Social Networking Sites/tools What works - What doesn’t Tips Make Facebook® “attractive” Manage your expectations Embrace criticism and negative comments Allow Facebook® to build over time Discussion Topics

  3. Our Social Networks Twitter www.twitter/montanalottery Facebook www.facebook.com/montanalottery You Tube www.youtube.com Text Messaging Text “win” to 20123 Email Alert Messages: Player’s Club

  4. What works Keep it fun Post like you’re talking to friends Post often, with new information New scratch games High jackpot alerts Winner Awareness Upcoming events and promotions Keep it interactive Comment to players, retailers, skeptics Address and answer all comments and questions

  5. “The beautiful thing about sites like Twitter and Facebook is that it's a one-to-one conversation. You're addressing whoever wrote the original comment. But you're doing it in the public square." Scott Monty Ford Motors

  6. What doesn’t Don’t sell on Facebook® Facebook® should not be used as a selling tool It’s a way to build good rapport and relationships with fans Don’t use Facebook® as a homepage The purposes are different The functions are different Use Facebook® to direct fans to homepage

  7. Tips Strategic Plan to outline purpose and goals Creative Design Citrus, Inc. Multiple Administrators including Facebook® staff, Lottery Staff and Ad Agency A lot of time to set up and design, little time to manage

  8. Make Facebook® attractive Use vanity URL www.facebook.com/montanalottery VS www.facebook.com/home.php?#/pages/17452843173?ref=ts Use unique graphics and ‘boxes’ Link to pages or websites in posts

  9. Manage you expectations It’s not a selling tool Fans will increase over time Fans will become more comfortable with posting and commenting over time You get out of it what you put into it Start out by focusing on one game. Then expand

  10. Embrace criticism and negative comments Use these comments as a way to address issues to ALL fans at once Some of the issues in Montana: Only certain cities sell winners Only retailers or clerks win high tier prizes Gambling is an addiction The Lottery is an expensive agency for MT Nobody ever wins in MT

  11. Allow Facebook® to build over time We launched in March 2009 Currently have about 1,420 fans Compare the numbers: Almost 1 million population Approximately $44 million in FY sales

  12. Discussion Topics Incorporate all tools Facebook® Twitter® Text Messaging Email Alerts Vendors, costs how to get started Rocketbux – Text Messaging Service; approx. 2,500 subscribers Utilize Creative team/ad agency Excessive Messaging and the consequences

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