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StreetGames - Delivering doorstep sport to deprived communities

StreetGames - Delivering doorstep sport to deprived communities. Doorstep sport. Piloted doorstep sport summer 2003 in North East, London, North West. Idea grew: ODPM, NDCs, individuals, Sport England, Sport Action Zone network Brought together sport and neighbourhood renewal

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StreetGames - Delivering doorstep sport to deprived communities

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  1. StreetGames - Delivering doorstep sport to deprived communities

  2. Doorstep sport • Piloted doorstep sport summer 2003 in North East, London, North West. • Idea grew: ODPM, NDCs, individuals, Sport England, Sport Action Zone network • Brought together sport and neighbourhood renewal • Project got stuck

  3. Making the leap • Summer 2005: decision time • Left ODPM to establish Charity • Core group drove bids through Sport England and Football Foundation: people working for free • Charity launched Jan 2007 with first 10 projects

  4. Right time and place! • Addresses a real, topical problem – widening access • Anxiety over Olympic legacy • Edgy • Individuals well known in sports development world

  5. Participation by class • 25% of highest socio-economic group participate regularly against only 16% of those in the lowest. • Once-a-month participation is even more skewed by class –top 20% are roughly twice as likely to participate as bottom 20%.

  6. Elite squads & class • Research of elite performers in a basket of sports show * 37% from managerial and professional background. 5% manual workers. • The Times estimate 58% of Britain’s Athens Olympics gold medalists were privately educated. • 45% of all UK medalists in the last three games came from the 7% of the population who go to private schools * Research didn’t include boxing or football

  7. What is StreetGames for? • Aggregate deprived community projects into a network and create new projects • The network is a conduit for sport into deprived areas • The conduit links these areas into sport’s mainstream

  8. StreetGames National network for doorstep sport: • Bidding axis • Advice and support • Training • Top-tips • Package deals with NGBs • Events at right level • Regional networks • Website with easy M and E

  9. Where we are at • Contracted to Sport England to deliver 20 projects this year -it could be 40 • Contracted to deliver 3 sports on these sites – it could be 6 • Contracted to work with 2 County Sports Partnerships – it could be 20 • Contracted to deliver 4 regional games – market will demand more • Contracted to create a Training Officer post

  10. Key things we do • StreetGames Regional Tournaments • StreetGames infra-structure development – local projects • StreetGames Training Faculty • Sports specific development programmes

  11. Key feature 1 Regional Tournaments

  12. The Regional Tournaments • Posh event: a day to remember • Focus for neighbourhood work • Expands the regional network • Draws in clubs and NGBs • Political support • Media opps

  13. How many? 4 in summer 2007 – as contracted with Sport England. • North East • North West • London • Need a Midlands event

  14. The North West Games • 17 deprived neighbourhoods • 5 sports • 740 kids – 1500 total attendance • 17 Mayors or a senior politician attended

  15. Key feature 2 The StreetGames Training Faculty

  16. Training Faculty Network of sports workers, leaders, coaches Providing: • National training events – 3 per annum and rising each year • Regional networks • Regional training

  17. Key feature 3 The website

  18. Website First click for sport in deprived communities: • Local reports and blogs • National policy developments • Debates • Online learning

  19. Use the site • Register for mailings • Search for ideas and validations • Create your private web-forum • Have public pages or blog with the young people • Post DVDs • Post good practice for others to learn from • Post smart research or advocacy papers • Buy branded merchandise – wrist bands, certificates, t shirts ( soon to be ready)

  20. Key feature 4 Sports specific development work: Olympic legacy

  21. Sports Specific • StreetGames local projects are route into deprived estates • NGBs to be persuaded they want to go there • Athletics, dance, handball, rugby league – talking now – • Soccer already delivered

  22. Talented kids Support packages for talented kids: • Money • Mentoring • Transport • Equipment • Advice and support

  23. Olympic sports development work The big one - well into talks with Respect and UKA for this summer athletics programme

  24. How to get involved • Gather potential partners • Map coverage and gaps • Identify common concerns to address • Fix a shared sports event

  25. Money • SG can pump-prime regional network • Consider a bid to FF: we have the model • Consider a CIF bid: agreed with SE that such bids can be submitted • Bids can be for local intervention and network development

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