A Cost-Effective Approach to Producing Labor Market Analyses

1. A Cost-Effective Approach to Producing Labor Market Analyses Carli A. Straight Research Analyst Kendrick A. Davis Research Analyst – Special Projects 2011 RP Conference April 15th, 2011

2. Why Do We Conduct Labor Market Analyses? • Chancellor’s Office Program and Course Approval Requirement • Demonstrate labor market need • Program and Services Review • Alignment between academic programs and labor market need • Program Relevance for Students • Students prepared to meet labor market needs

3. Chancellor’s Office Program and Course Approval Requirements Five criteria used by CO to approve credit and noncredit programs and courses: • Appropriateness to Mission • Need • Curriculum • Adequate Resources • Compliance

4. Chancellor’s Office Program and Course Approval Requirements Evidence of Labor Market Need May Be Submitted in the Form of: • Statistical projections of growth from the Employment Development Department’s Labor Market Information system • Recent employer surveys • Regional economic studies • Letters from employers • Minutes of industry advisory committee meetings • Job advertisements for positions in the individual college’s service area

5. Program and Services Review

6. Challenges to Producing Labor Market Analysis Reports • Time Intensive – lack of user-friendly online labor market data resources • Labor Intensive – lack of staffing to devote to labor market research • Limited budget – lack of funds to obtain up-to-the-minute labor market data

7. Chaffey College Labor Market Analyses • Description of Data Sources and Calculations • Definitions of Key Terms and Concepts • Purpose and Goals of the Report • Background Information • Description of Academic Program • Description and List of Typical Tasks of All Occupations Associated with Program • Regional Job Outlook • 10-year job projections • Wage data

8. Chaffey College Labor Market Analyses, continued • Largest and Fastest Growing Industry Employers • Regional Graduation Summary • Core Indicator Performance • Map of Regional Employers and Competitor Institutions

9. Developing a Labor Market Analysis Report Step One: Identify the program for which you wish to conduct a labor market analysis Step Two: Identify the TOP Code associated with the program you have selected Step Three: Use the Chancellor’s Office TOP-CIP-SOC Crosswalk to identify CIP Code (national program classification) and SOC Codes (national occupational classification) associated with the program you have selected

10. TOP-CIP-SOC Crosswalk http://www.labormarketinfo.edd.ca.gov/commcolleges/ Taxonomy of Programs (TOP): a standardized state level course and program classification system for the California Community Colleges Classification of Instructional Programs (CIP): a federal level system for tracking, assessment and reporting of field of study and program completion Standard Occupational Classification (SOC): a system used by the federal statistics agency to classify workers into occupational categories

11. TOP-CIP-SOC Crosswalk Source: Employment Development Department

12. Developing a Labor Market Analysis Report, continued Step Four: Explore Background Information for the program and occupation(s) associated with the program you selected • see Step-By-Step Guide to Obtaining Background Information Step Five: Explore Regional Job Outlook data for the occupation(s) associated with the program you selected • see Step-By-Step Guide to Obtaining Occupational Data

13. Developing a Labor Market Analysis Report, continued Step Six: Explore Industry Data for the occupation(s) associated with the program you selected • see Step-By-Step Guide to Obtaining Industry Data Step Seven: Explore Completions Data at other California postsecondary institutions associated with the program you selected • see Step-By-Step Guide to Obtaining Completions Data For Other Institutions

14. Developing a Labor Market Analysis Report, continued Step Eight: Explore Core Indicator Data for the program you selected • see Step-By-Step Guide to Obtaining Core Indicator Data

15. Free-Access Online Data Sources Employment Development Department: http://www.labormarketinfo.edd.ca.gov Occupational Information Network (O*Net): http://online.onetcenter.org/find Bureau of Labor Statistics: http://www.bls.gov/OCO Integrated Postsecondary Education Data System: http://nces.ed.gov/ipeds/ GPS Visualizer: http://www.gpsvisualizer.com/geocoder/

16. What Each Data Source Contains Employment Development Department http://www.labormarketinfo.edd.ca.gov

17. What Each Data Source Contains continued… Occupational Information Network (O*Net) http://online.onetcenter.org/find

18. What Each Data Source Contains continued… Occupational Information Network (O*Net) http://online.onetcenter.org/find

19. What Each Data Source Contains continued… Bureau of Labor Statistics http://www.bls.gov/OCO

20. What Each Data Source Contains continued… Integrated Postsecondary Education Data System http://nces.ed.gov/ipeds/ • Enrollment Data • Retention and Graduation Rates Data • Completions Data

21. What Each Data Source Contains continued… GPS Visualizerhttp://www.gpsvisualizer.com/geocoder/ • Converts multiple addresses to longitude and latitude coordinates • Maps address locations using Yahoo! or Google Maps • Creates a GPX file as an output option

22. To View Completed Chaffey College Labor Market Analysis Reports Visit the following url: http://www.chaffey.edu/research/research_reports_CTE_01.htm Please contact us with any questions or comments! Carli Straight: 909-652-6471 carli.straight@chaffey.edu Kendrick Davis: 909-652-6459 kendrick.davis@chaffey.edu