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Creating a Compelling Site Personality To Get Customers to Buy & Bond With You by Yanik Silver. Why Add Personality?. Most sites are boring….Zzzzz…. People want to do business with REAL people Bonds your customers to you More original Creates a “What’s going to happen next” feeling
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Creating a Compelling Site Personality To Get Customers to Buy & Bond With Youby Yanik Silver
Why Add Personality? • Most sites are boring….Zzzzz…. • People want to do business with REAL people • Bonds your customers to you • More original • Creates a “What’s going to happen next” feeling • More FUN!
Fact: 1,089 Noses Are Broken in Computer Injuries Each YearYOU Can Help!
How to Highlight your Personality • Personal interests • Family • Likes/dislikes • Show the warts and all • Be yourself but be BIGGER • Blogging & Video
Sarcastic, Entertaining & Against the Grain Is this book for real?As sure as the ISBN is 1-892503-40-9, this book is for real. If you don't believe us, order a copy and watch as our real financial department really charges your real credit card for thirty real dollars.What is the overall message of The Art of Demotivation?Here's a message for you: Buy the book! You're too old for Cliffs Notes, dude. Will there be a paperback version of The Art of Demotivation?A paperback version? Would you sell a 1997 Louis Roederer Cristal champagne in a Juicy Juice box? We're about quality. If you want a paperback, go read the newest John Grisham book. I think it might have something to do with lawyers. Is it possible to get Dr. Kersten's autograph on my copy of the book?Dr. Kersten autographs each and every Chairman Edition of The Art of Demotivation with a personal message. He can't be bothered with Manager or Executive Editions. Money talks, yo.
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Wednesday, August 7th.I hope you had a wonderful time shopping at CDBaby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Woot.com FAQ • What is Woot and who's behind it? • Woot.com is an online store and community that focuses on selling cool stuff cheap. It started as an employee-store slash market-testing type of place for an electronics distributor, but it's taken on a life of its own. We anticipate profitability by 2043 – by then we should be retired; someone smarter might take over and jack up the prices. Until then, we're still the lovable scamps we've always been. But don't take our word for it: see what the online community has to say at this Wikipedia article. • I want to talk to a live person there, can I call you? • No. We are busy sourcing new products and shipping orders. You can post a comment to our community board, but we don't guarantee we'll respond. You should Google for the manufacturer contact to get product answers – we suggest a dating service, magic 8 ball, or ouija board for general life solutions.
Events & ‘Themes’ • Use the Calendar • Use Personal Events • Go all the way with a FUN theme! • Keep your customers wondering what you’re up to next!
