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Lifestyle Sports. Nature of the Business. Type of Business. Start-up hybrid retail/service business Sporting goods store Largest indoor sports complex in several townships Sole Proprietorship Total control Can handle the liability Take compete control of profit. Objective.
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Type of Business • Start-up hybrid retail/service business • Sporting goods store • Largest indoor sports complex in several townships • Sole Proprietorship • Total control • Can handle the liability • Take compete control of profit
Objective • Providing quality in-depth soccer, basketball, and field hockey products at a quality price • Providing a close indoor venue to play those sports
Products/Services • Service- Location to play Indoor Sports • Products- Wide variety of soccer, basketball, etc. sports equipment
Location • Along Route 8 or just off of Route 8 • Near many residential areas- Customer Base • Near a highly traveled road- Easy Access from farther areas
Times of Operation (Sports Complex) • Seven days a week • Monday-Friday, open 4pm – 9pm • Play after school, but not be able to play as late • Saturday and Sunday, open 8am – 10pm • Open 53 hours per week • People can come earlier and leave later
Times of Operation (Sports Store) • Seven days a week • Monday-Friday, open 10pm – 9pm • Saturday and Sunday, open 10am – 10pm • Open 79 hours per week • More people buy products during game hours • Still get customers who don’t play here
Dimensions • 9396 square feet • 108 ft by 87 ft • Facility will be built, not rented
Background of Entrepreneur • Graduate of College • Knowledge of all business Microsoft programs (Excel, PowerPoint, Word) • Prior Leadership Positions • Frugal with Money
Employees • Four types of Employees • Manager (1) • Referee (10 on call, brought in based on games) • Sales Professional (7, averaging 25 hours per week each) • Landscape Specialist (6, two working at the beginning and end of each day)
Competition Retail • Wal-Mart • Dick’s • Dunham’s • Soccer Source Service • PISA
Why We Beat Them • Service/Retail Combo Advantage • Lower retail prices than Dick’s • More varied than Soccer Source • More extended in certain sports than Dunham’s or Wal-Mart • Location of Sports Complex much closer than PISA
Marketing • Competitive Pricing (Lower than Dicks)
You Can Play These… Lifestyle Sports …Where You Buy These
Buy your Cake, and eat it too. All at… Lifestyle Sports
The Loan • I need a loan of $850,000 • $12,000 of my own money • Over 15 years • At 4% interest • Paying a monthly payment of $5,749.34